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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – 17 January 2013

by Kabani (Author)
4.3 out of 5 stars 160
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing―and treating it that way only leads to frustration. Let Shama Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
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  1. Print length
    216 pages
  2. Language
    English
  3. Publisher
    BenBella Books
  4. Publication date
    17 January 2013
  5. Dimensions
    15.24 x 1.91 x 22.86 cm
  6. ISBN-10
    1937856151
  7. ISBN-13
    978-1937856151
  8. See all details
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"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani's assertion that this is 'the last social media guide you'll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online--including him- or herself." --Library Journal (refers to 2012 edition) "Since the April 2010 release of The Zen of Social Media Marketing, social media marketers have been provided a serious leg-up in their A-game. This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do's and don'ts social medium by social medium." -- Examiner.com "If you need a brief, basic introduction to social media marketing, you can't do better than this book." --SocialMediaExaminer.com "...a much recommended pick for any publicist or marketer." -- Midwest Book Review "As good as any of the books I have read on the subject but far easier to read and use than most." --American Marketing Association, Dallas/Ft. Worth chapter "...everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies." -Wireless and Mobile News

About the Author

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group--a global online marketing and digital PR company. Shama Kabani is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media. Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master's degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a "zen master of marketing." When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama's initiative in the region.

Product details

  • Publisher ‏ : ‎ BenBella Books; 3rd edition (17 January 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 216 pages
  • ISBN-10 ‏ : ‎ 1937856151
  • ISBN-13 ‏ : ‎ 978-1937856151
  • Dimensions ‏ : ‎ 15.24 x 1.91 x 22.86 cm
  • Customer Reviews:
    4.3 out of 5 stars 160

About the author

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Shama Hyder

Shama Hyder

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Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company, she has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, her latest book that launched in 2016. An acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Most recently her web show Shama TV was awarded a Hermes Gold award for Educational Programming in Electronic Media.

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Lydie darde
4.0 out of 5 stars Lecture simple et agréable
Reviewed in France on 25 December 2018
Verified Purchase
Un livre écrit simplement et utile pour se remémorer les bonnes pratiques du social média
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Aruna
5.0 out of 5 stars Easy to implement
Reviewed in India on 22 January 2018
Verified Purchase
It is a good book to read to know the fundamentals of social media marketing. Looking an advanced version from same author.
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Joel Baxter
5.0 out of 5 stars Great book on Social Media
Reviewed in Canada on 26 April 2012
Verified Purchase
While Social Media is a rabidly changing frontier, the Zen of Social Media remains relevant. I bought a previous version, and not the 2012, and while it was a little out of date, it provided some great concepts, and lots of great advice. Website traffic for my personal web blog has gone up considerably since applying many of the authors concepts. And most importantly, this is an engaging and entertaining read.
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Les McKeown
5.0 out of 5 stars A comprehensive, actionable and very accessible guide to social media for anyone seeking get started with social media
Reviewed in the United States on 3 May 2010
Verified Purchase
Shama Hyder Kabani's book "The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" provides a comprehensive, actionable and very accessible guide to social media for anyone (or any organization) seeking get started with social media as part of their marketing mix.

By far the most impressive (and comforting) aspect of "The Zen of Social Media Marketing" is its voice: rock-solid, real-world information delivered with authoritative ease and grace. At a time when social media marketing is becoming overrun with so-called gurus add no value to the platitudes they recycle (much as internet marketing was in the last decade), Shama's obvious ease with her subject, combined with her unambiguous, straightforward advice makes the reader feel that they are not just reading a book, but are listening to a trusted advisor.

As a business growth consultant who needs to understand social media both from the perspective of how it fits into my own marketing strategies, and how it can and will impact my clients' businesses, I chose "The Zen of Social Media Marketing" as my go-to reference book as a direct result of Shama's "been there, done that", real-world experience - experience that seeds every chapter of this book with straightforward, common-sense advice.

Don't let the title of this book confuse you. Despite the 'zen' reference, apart from a brief contextual reference in the introduction and opening chapter to 'letting social media work for you' (rather than trying to shoehorn it into doing what you want it to do), this is no woo-woo dissertation on the ephemeral aspects of social media; it's a hard-hitting, streetwise book with real-world strategies and tactics that come from someone who obviously understands the realities of business (Kabani Hyder has a Masters degree in Organizational Communication from the University of Texas at Austin, and has run three companies so far).

Packed with intuitive, insightful tools (like 'ACT' - how your web site and blog can 'Attract, Convert and Transform' clients and customers), brief, pointed 'AHA!' moments in sidebars, and dotted throughout with entertaining and highly informative 'directors-cut'-like commentaries from other luminaries and practitioners in social media, "Zen" starts with the foundational basics (the need for a web site and blog as your 'base camp'), moves through intermediate advice (e.g. the use of Facebook Groups and domain name forwarding) and includes some advanced techniques (like how to use LinkedIn Groups to access a premium feature - InMail - for free).

Wisely, Kabani Hyder doesn't try to cover the waterfront of every social media tool (Plaxo, anyone?) but instead concentrates exclusively on the foundational need for a web site and blog, then focusses on Facebook, Twitter and LinkedIn.

Throughout, the author explicitly refuses to engage in "gee-whizzing" - the (unfortunately very common) current tendency to overhype what social media can do. Quite the opposite - we are regularly entreated to be very realistic about what the likely outcomes might be from our social media activities.

The final two chapters (a Q & A with other social media advisors and practitioners and an FAQ-like series of questions the author answers herself) provide an opportunity to see other perspectives on some of the issues the book discusses, and acts as a catch-all for some topics that don't readily fit into any of the preceding chapters.

"The Zen of Social Media Marketing" might not deliver anything new to a seasoned social media practitioner (they're not the primary audience for the book), but for any busy neophyte, or someone paddling in the shallows of social media who is looking for just one resource to pull from the cacophony of books, courses and boot camps currently available on the topic, this might well be the exact resource you're looking for. It certainly was for me.
2 people found this helpful
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A M van Dyk
5.0 out of 5 stars Very Useful Book on Social Media for Business
Reviewed in the United Kingdom on 15 November 2011
Verified Purchase
One of the "joys" of spending so much time on the road is being able to catch up on reading and I'd been meaning to read "The Zen of Social Media" for a while. When I finally got around to it, I wasn't disappointed.

Subtitled "An Easier Way to Build Credibility, Generate Buzz and Increase Revenue", the book opens with a foreword by Chris Brogan and then focuses on social media from a business perspective. The final chapter looks at a number of case studies, which is a useful way of seeing the practical application of the content covered in the main part of the book.

The book is clear, straightforward and focuses on the usual suspects - Twitter, Facebook and LinkedIn. Even for someone like me who is a little jaded by the vast amount of social media literature out there, the book contains a lot of useful tips, enough to keep me reading until the end - no mean feat!

The book also contains a guest chapter on the increasing importance of video blogging which is one of the best treatments of the subject I have read.

I'd highly recommend this book to anyone who is thinking about using social media to increase their revenue and to consultants as it provides an integrated roadmap.

Just the kind of thing to ask your kids or other relatives or friends to buy you for Christmas when you are desperately searching for ideas!
2 people found this helpful
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