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Rooma Roshnee Ramsaran-Fowdar
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Building a Marketing Plan: A Complete Guide Paperback – 30 July 2011

by Ho Yin Wong (Author), Kylie Radel (Author), Roshnee Ramsaran-Fowdar (Author)
4.3 out of 5 stars 13
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The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
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  1. Part of series
    Marketing Strategy Collection
  2. Print length
    238 pages
  3. Language
    English
  4. Publisher
    Business Expert Press
  5. Publication date
    30 July 2011
  6. Dimensions
    15.24 x 1.3 x 22.86 cm
  7. ISBN-10
    1606491598
  8. ISBN-13
    978-1606491591
  9. See all details
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Product description

About the Author

Ho Yin Wong, Senior Lecturer in Marketing School of Management and Marketing Faculty of Arts, Business, Informatics and Education, Central Queensland University, Australia.

Product details

  • Publisher ‏ : ‎ Business Expert Press (30 July 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 238 pages
  • ISBN-10 ‏ : ‎ 1606491598
  • ISBN-13 ‏ : ‎ 978-1606491591
  • Dimensions ‏ : ‎ 15.24 x 1.3 x 22.86 cm
  • Customer Reviews:
    4.3 out of 5 stars 13

About the author

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Rooma Roshnee Ramsaran-Fowdar

Rooma Roshnee Ramsaran-Fowdar

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4.3 out of 5 stars
4.3 out of 5
13 global ratings

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Katya Fowler
5.0 out of 5 stars it has been very useful so far
Reviewed in the United States on 10 February 2018
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Bought this for a class, it has been very useful so far!
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Vivek
5.0 out of 5 stars Excellent Book, excellent content layout
Reviewed in the United Kingdom on 29 July 2014
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Excellent Book, excellent content layout, excellent stuff, simply superb. Particularly if you are an MBA student and doing a module in Marketing Management and wondering where to start, this book is the answer. Very happy with the purchase.
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Suzy
5.0 out of 5 stars Five Stars
Reviewed in the United States on 9 August 2016
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Great book, great service
One person found this helpful
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