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William Lidwell
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Universal Principles of Design, Revised: 125 Ways to Enhance Usability,Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach ... Design Decisions, and Teach through Design Flexibound – 1 January 2010

by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)
4.6 out of 5 stars 1,009
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the 80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Rockport Publishers
  4. Publication date
    1 January 2010
  5. Dimensions
    22.35 x 1.27 x 26.04 cm
  6. ISBN-10
    1592535879
  7. ISBN-13
    978-1592535873
  8. See all details
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Product description

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design- How Colors Affect You- What Science Reveals available from The Great Courses, and The Science of Logo Design available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

Product details

  • Publisher ‏ : ‎ Rockport Publishers; 2 edition (1 January 2010)
  • Language ‏ : ‎ English
  • Flexibound ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1592535879
  • ISBN-13 ‏ : ‎ 978-1592535873
  • Dimensions ‏ : ‎ 22.35 x 1.27 x 26.04 cm
  • Customer Reviews:
    4.6 out of 5 stars 1,009

About the author

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William Lidwell

William Lidwell

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Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. He is a Stuff Creator in residence at Stuff Creators Design Studio and a Lecturer of Industrial Design at the University of Houston. Follow Will on Twitter at www.twitter.com/williamlidwell.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,009 global ratings

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Top reviews from Australia

pejman sadeh
5.0 out of 5 stars great
Reviewed in Australia on 9 May 2023
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in detail information regarding principle of design in every level
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LRH
5.0 out of 5 stars An essential knowledge base for all designers & human behaviouralists
Reviewed in Australia on 20 July 2020
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This is an important reference and a fascinating read for anyone who designs or has an interest in human beings, psychology and the science of why we do what we do. The lessons within its pages can be applied on a multidisciplinary level and I cannot recommend it enough. Just an aside, it is a small point sized, text–heavy illustrated layout so certain ADHDers may prefer the video serious which can be found on Lynda.com
One person found this helpful
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Lenore Faulkner
5.0 out of 5 stars Every Creative team should have a copy
Reviewed in Australia on 19 February 2020
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Excellent flip book for designers however I prefer the pocket version.
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Brave
5.0 out of 5 stars A Comprehensive Reference
Reviewed in Australia on 25 August 2021
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This is not so much a full text book, as a comprehensive reference for universal design principles relevant to visual design. The version I received was recently updated, containing a wealth of practical concepts and reference points for the design of websites, interfaces, visual media and graphic design. Excellent resource, that will be relevant for many years to come.
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Top reviews from other countries

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CJ
5.0 out of 5 stars Straight and to the point
Reviewed in the United Kingdom on 17 February 2024
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This book is great because it’s one principle per page. Condensed, no waffling on like other design books. Imagery is quite dated but the principles still stand so it does not matter since we are looking to apply them to our own designs right?!

Some principles seemed excessive but there’s 125 to choose from to fit your style, depending on what you are designing for.

I personally loved the condensed delivery. Much better than the “design of everyday things” in my opinion since that book waffles on and this has the same points but on a single page.
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Amazon-Kunde
5.0 out of 5 stars Öffnet die Augen!
Reviewed in Germany on 3 January 2024
Verified Purchase
Dies ist kein Buch, das man von vorne nach hinten liest, aber es eignet sich hervorragend, um darin herumzublättern und reinzuschmökern. Viele Prinzipien werden so eingehend erklärt, dass man sie sich unweigerlich merkt.
Ich weiß zwar nicht, ob es wirklich was gebracht hat, aber ich bilde mir gerne ein, dass ich seitdem intuitivere Benutzeroberflächen designe^^
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Grete
5.0 out of 5 stars Must read for designers
Reviewed in Italy on 26 July 2023
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It's a must for any designer. I unfortunately didn't have all that range of learning about design in different industries at my design school. There were some principles I did learn, but some I definitely didn't and it's a book to reach out to sometimes :)
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Aby
5.0 out of 5 stars Muy buen libro de diseño de interacción
Reviewed in Mexico on 15 December 2020
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Muy interesante, ejemplos en varias áreas de aplicación. Formato amigable, ilustraciones claras y con buen tamaño. Muy recomendable lectura si estás en diseño de experiencia de usuario o usabilidad.
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Amazon Customer
5.0 out of 5 stars Great reference book for product designers
Reviewed in India on 11 September 2022
Verified Purchase
Very well packaged, received in good condition.
One person found this helpful
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