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International Marketing (with InfoTrac) Hardcover – 4 August 2009

by Michael Czinkota (Author), Ilkka Ronkainen (Author)
4.6 4.6 out of 5 stars 8 ratings
Edition: 9th
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There is a newer edition of this item:

International Marketing
International Marketing
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Previous page
  1. ISBN-10
    1439040583
  2. ISBN-13
    978-1439040584
  3. Edition
    9th
  4. Publisher
    South West College ISE
  5. Publication date
    4 August 2009
  6. Language
    English
  7. Dimensions
    22.23 x 3.18 x 27.94 cm
  8. See all details
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Product description

About the Author

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

Product details

  • Publisher ‏ : ‎ South West College ISE; 9th edition (4 August 2009)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1439040583
  • ISBN-13 ‏ : ‎ 978-1439040584
  • Dimensions ‏ : ‎ 22.23 x 3.18 x 27.94 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 8 ratings

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Angie
5.0 out of 5 stars College life Struggle
Reviewed in the United States on 29 October 2017
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Got me through Marketing!
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Allcountryatheart
5.0 out of 5 stars College
Reviewed in the United States on 3 September 2016
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It's a book for college, it does it's job!
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Tracy Cayler
3.0 out of 5 stars Response to Seller
Reviewed in the United States on 19 August 2010
Verified Purchase
Thank you for your response, however you are wrong on the explanation of shipping method. According to Amazon:

Marketplace Shipping Rates
Your shipping fees when buying items at Amazon Marketplace are fixed according to the type of product you purchase.

Rates are based on shipping a single item. Purchasing multiple items results in multiple shipping charges--there are no "per shipment" and "per item" charges, as there are when you buy directly from Amazon.com.

For buyers within the United States, shipping charges and options vary according to the product being purchased, and are listed in the chart below.

For Books:

Domestic Standard (4 to 14 business days) $3.99
Domestic Expedited (2 to 6 business days) $6.99
Domestic Two-Day (2 business days) $11.98
Domestic One-Day (1 business day) $17.98

Expedited shipping is a way to guarrentee the arrival of a book within 6 business days. According to the shipment date I should have received my book no later than Monday August 9.

Also, if you are not going to uphold your statement of guarentee to be received in 3 to 5 days I would suggest that you remove it from your advertisement. It is very misleading.

I have also sold books on Amazon and I understand that sometimes it costs the seller more to ship the book via the requested method of shipping. As curtousy to my customers, I always ship via the method paid for no matter if I take a loss in the transaction with the anticipation that they will return and continue to purchase from me.
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Trina
5.0 out of 5 stars Five Stars
Reviewed in the United States on 6 January 2015
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product was as described
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