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Robin Landa

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Essential Graphic Design Solutions Paperback – 1 January 2013

by Robin Landa (Author)

19

Edition: 5^th

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ESSENTIAL GRAPHIC DESIGN SOLUTIONS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the bestseller, GRAPHIC DESIGN SOLUTIONS, to provide a focused study of design basics. Covering print and screen media, this book examines conceiving, visualizing and composing solutions to design problems with a comprehensive examination of typography; a broader investigation of creativity and concept generation; visualization and color; an updated timeline; an online chapter about building a Portfolio and the job search; and more. Providing excellent illustrations of historical, modern and contemporary design, this book is a great resource. Now available to accompany this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools.

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ISBN-10

1285085221
ISBN-13

978-1285085227
Edition

5th
Publisher

Wadsworth ISE
Publication date

1 January 2013
Language

English
Dimensions

21.59 x 1.12 x 27.64 cm
Print length

256 pages
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Product details

Publisher ‏ : ‎ Wadsworth ISE; 5th edition (1 January 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1285085221
ISBN-13 ‏ : ‎ 978-1285085227
Dimensions ‏ : ‎ 21.59 x 1.12 x 27.64 cm

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Robin Landa

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Robin Landa tells brand stories, designs, teaches, and presents at international conferences. She has won lots of awards (The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University, Kean University, Carnegie Foundation "Great Teachers of Our Time", and she was a finalist in the Wall Street Journal’s Creative Leaders competition) and has worn all-black since she was sixteen. She has written 23 books about branding, design, advertising, creativity, and drawing, including her first (but not last) children’s book, The Dream Box, illustrated by Modern Dog Design Co.

Robin’s numerous tomes include the bestseller Graphic Design Solutions, 5th edition, Essential Graphic Design Solutions, Build Your Own Brand, Advertising by Design, 2nd edition, Take A Line For A Walk: A Creativity Journal, and Designing Brand Experiences. You can read them in Chinese or Spanish, too.

With esteemed colleagues, Robin co-authored 2D:Visual Basics for Designers with Rose Gonnella and Steven Brower; Visual Workout with Rose Gonnella; and a set: Creative Jolt & Creative Jolt Inspirations with Denise Anderson and Rose Gonnella.

As a Distinguished Professor in the Robert Busch School of Design at Kean University, Robin appreciates the opportunity to mentor very talented people who are forbidden to check their phones while she’s lecturing unless they slip her some low-fat treats. Her students have gone on to successful visual communication careers.

Robin has developed brand stories, designed, and written copy for Lava Dome Creative, among other design studios and ad agencies. Now, as creative director of her own firm, robinlanda.com, Robin works closely with marketing executives and their companies and organizations to develop brand strategy and stories as well as enhance corporate creativity through seminars. If you want to reach her to discuss design or life, you can find Robin on Twitter: @rlanda or at robinlanda.com or at rlanda@kean.edu.