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Essentials of Public Health Communication Paperback – 13 October 2010

4.5 out of 5 stars 45
Edition: 1st
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The field of communications is increasingly recognized as a powerful tool in addressing the worlda (TM)s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change. Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations. Written specifically for student use, this book presumes no prior knowledge of the health communication or the informatics fields. Concepts are presented in clear, jargon free language, with terms defined throughout. Key Features: a Rather than simply presenting theories and cases, this text emphasizes the framework and methods, breaking down complex tasks into steps for mastery. a Simplifies key concepts in public health informatics, and how data are transformed into useful information and effective presentations. a Examines how health communication is actively being used by the leading public health agencies and organizations today. a A companion website provides a complete package of instructor resources including sample syllabi and curriculum guides for two semesters of instruction, as well as small scale research projects. a Includes suggested health communication projects that can be implemented at an academic institution, or small scale community level, to enable hands-on learning.
Previous page
  1. ISBN-10
    0763771155
  2. ISBN-13
    978-0763771157
  3. Edition
    1st
  4. Publisher
    Jones & Bartlett Learning
  5. Publication date
    13 October 2010
  6. Part of series
    Essential Public Health
  7. Language
    English
  8. Dimensions
    21.34 x 2.54 x 27.43 cm
  9. Print length
    416 pages
  10. See all details
Next page

Product description

About the Author

Claudia Parvanta, PhD, is a Professor in the Department of Community and Family Health, College of Public Health, and Director of the Florida Prevention Research Center, at the University of South Florida, Tampa, since January 2017. Between July 2005 and December 2016, she led the Department of Behavioral and Social Sciences at the University of the Sciences in Philadelphia where her research emphasized health literacy and culturally competent health communication. From 2000 to 2005, Dr. Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC). She was central to the agency's communication response to the 9/11 attacks, anthrax, and SARS. Before government and academia, Dr. Parvanta worked at Porter Novelli, a global social issues communication company. Dr. Parvanta has designed, managed, or evaluated health and nutrition social marketing programs in more than 20 countries. She is the 2016 recipient of the Public Health Education and Health Promotion Division of APHA's Distinguished Career Award. David E. Nelson, MD, MPH, currently heads up the National Cancer Institute's Cancer Prevention Fellowship Program. He previously spearheaded efforts to develop the Health Information National Trends Survey (HINTS) for NCI, was the Acting Director of the Bureau of Smoking or Health, and directed the Behavioral Risk Factor Surveillance System (BRFSS) for the CDC. He co-edited Essentials of Public Health Communication (JBL, 2011); with B. Hesse published Making Data Talk (Oxford University Press, 2009), and was the lead author (with Brownson, Parvanta, and Remington) of Communicating Public Health Information Effectively: A Guide for Practitioners (APHA, 2002).

Product details

  • Publisher ‏ : ‎ Jones & Bartlett Learning; 1st edition (13 October 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 0763771155
  • ISBN-13 ‏ : ‎ 978-0763771157
  • Dimensions ‏ : ‎ 21.34 x 2.54 x 27.43 cm
  • Customer Reviews:
    4.5 out of 5 stars 45

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Geo Makeshift
5.0 out of 5 stars Excellent Text and Reference!
Reviewed in the United States on 14 September 2014
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This book has been difficult to get yet the Amazon Standard of purchase made it economical and immediately available to to enrich my library with up to date reference abridgements necessary in this field of study. I love it!
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Samuel Mawunganidze
4.0 out of 5 stars Four Stars
Reviewed in India on 16 May 2015
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An excellent reference beacon on this challenging topic of Public Health Communication, especially while working in emergencies.
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PENA ROSAS Juan Pablo
5.0 out of 5 stars Very useful in health communications
Reviewed in the United States on 17 February 2011
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I have read this book and highly recommend it. It contains very useful concepts and examples that are key in public health communications. I am finding it and excellent resource in nutrition communications for a wider audience with varying needs. Thanks JP
2 people found this helpful
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Poetry Lady
4.0 out of 5 stars Common sense,but worth the read
Reviewed in the United States on 17 May 2013
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You know that most of the reading would be common sense. However, it is worth the read. I learned a lot from it and highly recommend it.
One person found this helpful
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Bag Lady
5.0 out of 5 stars Fast shipping
Reviewed in the United States on 26 March 2019
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Book I needed
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