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Nigel Evans
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Strategic Management for Travel and Tourism Paperback – 2 December 2002

by Nigel Evans (Author), George Stonehouse (Author), David Campbell (Author)
5.0 5.0 out of 5 stars 5 ratings
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There is a newer edition of this item:

Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events
$320.84
Only 1 left in stock.
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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Previous page
  1. Print length
    422 pages
  2. Language
    English
  3. Publisher
    Routledge
  4. Publication date
    2 December 2002
  5. Dimensions
    18.42 x 1.91 x 25.4 cm
  6. ISBN-10
    0750648546
  7. ISBN-13
    978-0750648547
  8. See all details
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Product description

Review

"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students. In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion. There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism." - Tourism Management Volume 27, Issue 5 , October 2006, Pages 1084-1085

About the Author

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting. George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

Product details

  • Publisher ‏ : ‎ Routledge (2 December 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 422 pages
  • ISBN-10 ‏ : ‎ 0750648546
  • ISBN-13 ‏ : ‎ 978-0750648547
  • Dimensions ‏ : ‎ 18.42 x 1.91 x 25.4 cm
  • Customer Reviews:
    5.0 5.0 out of 5 stars 5 ratings

About the author

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Nigel Evans

Nigel Evans

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jihad chalhoub
5.0 out of 5 stars Five Stars
Reviewed in the United States on 8 January 2015
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it is more than enough
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Mrs. Marion F. Cozens
5.0 out of 5 stars Strategic Management for Travel and Tourism
Reviewed in the United Kingdom on 27 December 2010
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This item was bought as a christmas gift for my Grand-daughter who is doing an Open University course in Tourism.

I cannot comment on content as this book was not for me, but ordering and delivery was extremely quick and I was happy with the condition of the book.
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Charlie
5.0 out of 5 stars Really glad!
Reviewed in the United Kingdom on 18 February 2015
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I am really glad that I purchased this book for my university studies!
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