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Sales Management: A Customer Relationship Approach Hardcover – 1 February 2008
by
Joe Hair
(Author),
Rolph Anderson
(Author),
Barry J. Babin
(Author),
Rajiv Mehta
(Author)
&
1
more
There is a newer edition of this item:
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Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
- Print length576 pages
- LanguageEnglish
- PublisherHoughton Mifflin (Academic)
- Publication date1 February 2008
- Dimensions20.32 x 2.54 x 25.4 cm
- ISBN-100618721010
- ISBN-13978-0618721016
Product details
- Publisher : Houghton Mifflin (Academic) (1 February 2008)
- Language : English
- Hardcover : 576 pages
- ISBN-10 : 0618721010
- ISBN-13 : 978-0618721016
- Dimensions : 20.32 x 2.54 x 25.4 cm
- Customer Reviews:
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