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Marketing Plans: How to Prepare Them, How to Use Them Paperback – 18 February 2011

by Malcolm McDonald (Author), Hugh Wilson (Author)
4.4 4.4 out of 5 stars 45 ratings
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Marketing Plans: Profitable Strategies in the Digital Age
Marketing Plans: Profitable Strategies in the Digital Age
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Previous page
  1. Print length
    592 pages
  2. Language
    English
  3. Publisher
    John Wiley & Sons
  4. Publication date
    18 February 2011
  5. Dimensions
    17.78 x 3.18 x 25.4 cm
  6. ISBN-10
    0470669977
  7. ISBN-13
    978-0470669976
  8. See all details
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Product details

  • Publisher ‏ : ‎ John Wiley & Sons; 7th edition (18 February 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 592 pages
  • ISBN-10 ‏ : ‎ 0470669977
  • ISBN-13 ‏ : ‎ 978-0470669976
  • Dimensions ‏ : ‎ 17.78 x 3.18 x 25.4 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 45 ratings

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4.4 out of 5 stars
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Cheryl Cameron
5.0 out of 5 stars Five Stars
Reviewed in the United States on 1 November 2016
Verified Purchase
Great
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Andrew Lawrence
5.0 out of 5 stars Marketing Plans - Ein Buch auch für Anfänger
Reviewed in Germany on 19 November 2015
Verified Purchase
Im Rahmen meiner Tätigkeiten wollen wir im kommenden Jahr neue Produkte auf den Markt vertreiben. Marketing habe ich nicht studiert und bin bisher nur leicht in Berührung mit Marktanalysen, Marktpläne durch meine Erfahrungen in der Aufsetzung von Vertriebsstrategien.
Das Buch ist super aufgegliedert, nicht überzogen und kommt direkt auf den Punkt. Zusätzlich mit Aufgaben und Beispiele aus der Praxis konnte ich mich schnell mit den Werkzeuge auseinandersetzen und umsetzen.
Es kommt selten vor, dass ich mich so schnell in Fachbücher einlesen kann wie dieser.
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Ricardo Balasch
3.0 out of 5 stars Genérico y para profanos
Reviewed in Spain on 23 May 2015
Verified Purchase
Es una obra muy genérica. Comprende muchos aspectos y está bien como libro de introducción para alguien que no tenga ninguna experiencia.
One person found this helpful
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Peter Hickey
5.0 out of 5 stars How to Be Taken Seriously by the C-Suite
Reviewed in Canada on 25 June 2012
Verified Purchase
This is a very practical and comprehensive manual on how marketing plans should be planned, developed and presented. It is often tough reading and by no means offers short-cut solutions but the value for operating in large companies or working with large companies is huge. I love this book so much I bought the accompanying  Marketing: A complete guide in pictures book as a means to help me disseminate greater marketing undestanding through-out my organization.
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NikoMar
5.0 out of 5 stars Excellent manual for both students and practitioners!
Reviewed in the United Kingdom on 19 April 2011
Verified Purchase
I decided to get this book as soon as possible, after attending prof. McDonald's presentation earlier this year in Lugano (one of the best presentations/lectures I've ever witnessed). It contains, what I believe, an excellent combination of theoretical and practical knowledge required for both academic and business readers. It's to the point, easy to navigate, with lots of real life examples which illustrate the theoretical rationale. I do regret I was't in position to learn from this type of books when I studied economics 10 years ago . . .  Marketing Plans: How to Prepare Them, How to Use Them
2 people found this helpful
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