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The Design of Everyday Things: Revised and Expanded Edition Kindle Edition

by Don Norman (Author) Format: Kindle Edition

4.6 7,301 ratings

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One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

"Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."--Tim Brown, CEO, IDEO, and author of Change by Design

"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."--Tom Peters, author of the national best-seller In Search of Excellence

"Even classics can be updated and improved ... Highly recommended."--Choice

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Product details

ASIN ‏ : ‎ B06XCCZJ4L
Publisher ‏ : ‎ Basic Books; 2 edition (5 November 2013)
Language ‏ : ‎ English
File size ‏ : ‎ 14173 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 429 pages

Best Sellers Rank: 114,663 in Kindle Store (See Top 100 in Kindle Store)
- 7 in Industrial Design (Kindle Store)
- 9 in Retailing
- 31 in Retailing Industry

Customer Reviews:
4.6 7,301 ratings

About the authors

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Don Norman
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Donald A. Norman
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Don Norman takes special delight in the interaction of people and technology. "Develop the skill of observation," he says, "and especially pay attention to the obvious, for this is where you will discover many hidden insights. What seems to be obvious often is not."
Business Week has named him one of "the world's most influential designers," the influence from his books, essays, courses and students, lectures, and consulting.
He is a fellow of many organizations, including the American Association of Arts and Sciences. He is a member of the National Academy of Engineers and former lots of things, including VP at Apple Computer, President of a startup, and co-founder of the Nielsen Norman group. He has honorary degrees from the University of Padua (Italy), the Technical University Delft (the Netherlands), and the University of San Marino. He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and the Sir Misha Black medal for contributions to Design Education.
He is known for his books "The Design of Everyday Things," "Emotional Design," "Living with Complexity," and "The Design of Future Things," but he is most proud of his students all over the world, who put into practice his human-centered design philosophy.
His latest book is Design for a Better World: meaningful, sustainable, humanity centered" which draws upon his rich history to address some of the most pressing problems facing the world today. The real issues are not technical, nor can they be solved simply by technology. The most difficult is human behavior, which is why design can play such an important role. Design is a way of thinking, of solving the core underlying issues, combining a knowledge of technology, all areas of human activity, and most important of all, human behavior.
He lives at www.jnd.org, where you can find chapters from his books and loads of essays.
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Thomas Rocke

It's a cool book that gets you thinking

Reviewed in Australia on 30 October 2022

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I read the book and sometimes got a little confused but I read most of it drunk. He gives a lot of cool examples that make you go "Oh that's why fire escape doors have that bar in front of them and open outwards".

I wish more people in the design/manufacturing field would have read this book. It would make for far less waste and frustration in the world

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Serge P

Great gift that was in stock and next day delivery!

Reviewed in Australia on 30 January 2023

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Great to have a niche book available and received the next day. Texture of cover unique, pictures a little grainy but all good! Very happy with purchase.

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Hai dang quang

A must read for those who interest in understanding the principle of design

Reviewed in Australia on 2 November 2021

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Overall a must-read for those who are is involved in any discipline that requires designing a product or service that is human-centric. The book presents many great concepts and ideas that can be practically applied to your work and thought. The only reason I am not ranking this higher is on the e-book version it is not very well edited thus can cause some confusion (graphics or demo are not aligning with the texts or random grammar mistakes). Though if you are willing to overlook those this is pretty much a must read.

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Alan

Mind Opening and a Refreshing View

Reviewed in Australia on 22 February 2022

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It's a really minding opening book, it looks at the everyday things from a refreshing angel - how it was designed and could it be better etc. A lot of the examples, are like the design of doors, things we are very familiar with but never thought about from the design perspective. Highly recommeded. Also just bought his other book after reading this one.

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Jesse Watson

Brilliant for UX Students

Reviewed in Australia on 14 August 2022

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This book is a great read for anyone. I’m a Uni student atm and I’m working through a UX unit. This book has really helped me understand the courses content more as well as in everyday life.

Must read for anyone remotely interested in any form of design!

Reviewed in Australia on 6 October 2022

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Stunning book! Simple read

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Haneen

Very helpful and useful book

Reviewed in Australia on 14 March 2021

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Very useful book and it is considered as a classic for designers in all majors.

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zilinc

A counterexample of good design

Reviewed in Australia on 19 November 2023

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Good book overall. My biggest complain is that the notes to the main text (which are usually in the form of footnotes) are compiled at the end of the entire book, and there's no marker in the text to let you know that there is a note at the back of the book. It is one of the very bad design choice that is discussed in the book, and the book itself serves as a good counterexample. That's ironic. Content-wise, it's a bit outdated, especially given that the book discusses lots of electronic devices, which are so different nowadays from a decade ago. The design principles still apply, but the examples are dated. The narrative of the book is largely enjoyable to read, but occasionally it is a bit repetitive and lacking conciseness.

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Symytry

Essential Reading For Designers

Reviewed in Canada on 24 June 2023

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It may not seem like it but if you are employed in the game design industry in game design or level design, then you should read this book! For newer folks just starting out, it will enable you to understand more about how to think about usability and commonality in your work. If you’ve been at it for a while, it’s a great refresher on important human concepts that you may just take for granted and not think about as much as you should.

Bruno

Geweldig boek maar deze uitgave is zwak

Reviewed in Belgium on 30 December 2023

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Kocht deze versie als geschenk. De uitgave is enorm teleurstellend... Cover foto helemaal uitgewassen en lage resolutie.

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Gaizka

Libro esencial para diseñadores industriales o de UX

Reviewed in Spain on 18 September 2023

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Un clásico del muno del diseño, completamente esencial para cualquier persona del gremio.

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jnf

Für jeden geeignet

Reviewed in Germany on 1 April 2023

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Das Buch war an der Uni für die Einführungsvorlesung zu Human-Computer-Interaction (HCI) Pflichtlektüre. In der Vorlesung wurde es als ein Muss für alle vorgestellt, die UI/UX-Design machen. Nach zweimaligem Lesen kann ich dies bestätigen. Aber auch für Leute, die mit HCI oder Design nichts am Hut haben, kann ich das Buch empfehlen. Es liefert einem eine ganz andere Sichtweise auf Dinge, die man täglich im Leben benutzt. Und da ist meine größte Erkenntnis: Fehler durch "menschliches Versagen" - egal ob das große oder nur kleine Auswirkungen hat - sind meist nicht durch den Menschen verursacht, sondern durch schlechtes Design. Das ist eine Denkweise, mit der man sich selbst weniger herunterzieht.
Norman macht aus etlichen Beispielen aus dem Leben deutlich, wie einfach oder kompliziert Gegenstände entworfen werden. Dabei gibt er einfache Modelle, die helfen das menschliche Handeln und die Psychologie hinter ihrem Handeln zu verstehen. Er beantwortet Fragen wie:
-Wie funktionieren mentale Modelle?
-Wie denkt der Mensch und führt Aktionen aus? Was können dabei für Probleme auftreten? Was ist wenn Fehler auftreten?
-Wie funktioniert (vereinfacht) das Gedächtnis und was können wir daraus für Design lernen?
-Wie kann Design Menschen dazu beeinflussen das "Richtige" zu tun und Fehler zu vermeiden?
-Wie kann ein Team im Idealfall ein Designprojekt funktionieren?

Die Beispiele aus dem Alltag, die er in dieser überarbeiteten Version anführt, sind so gewählt, dass sie modern sind und wahrscheinlich auch noch in einigen Jahren aktuell sind. Auch wenn es nun bereits einige Zeit her ist, dass ich das Buch gelesen habe, denke ich immer noch häufig an Beispiele aus dem Buch; zum Beispiel wenn ich wieder einer "Norman-Tür" begegne und drücke statt zu ziehen, oder wenn ich zum hundertsten Mal versuche die Temperatur in meinem Kühlschrank anzupassen, den Drehregler aber immer noch nicht verstanden habe.
Das Buch ist sehr gut lesbar, sprachlich einfach gehalten, interessant und unterhaltsam. Es gibt einige Abbildungen, die zum Verständnis beitragen.
Fazit: Klare Leseempfehlung.

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