Smart decisions start here The formula for successful management is simple: attract capital at the lowest possible cost, and invest it in projects where the return exceeds the cost. But making the right decisions isn’t easy. You need to understand economic factors, measurement issues, and the mechanics of financial accounting.
That’s why Jamie Pratt’s trend–setting text approaches financial accounting from an economic, decision–making perspective. This approach equips you with the financial accounting knowledge and tools you need to make smart decisions.
Here’s how Pratt’s economic, decision–making approach works:
1. Take a close look at the economic environment.
You can’t understand financial accounting without an understanding of today’s economic environment. Financial Accounting in an Economic Context, Sixth Edition includes frequent references to actual events and real companies, provocative quotes from well–known business publications and annual reports, and pertinent information about current industry practices.
2. Explore key measurement issues.
The text explores the conceptual and theoretical foundation of financial accounting measurement. This foundation will help you interpret financial statements and use them in a meaningful way.
3. Understand the mechanics of financial accounting.
You’ll learn about the mechanics underlying financial statements, so you can use financial accounting information effectively. The text approaches journal entries and T–accounts as an efficient way to communicate how economic events are reflected on the financial statements. You’ll also learn how to infer transactions from the financial statements using reverse T–account analysis.
