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CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) Paperback – 29 July 2008
by
Barry J. Babin
(Author),
Eric Harris
(Author)
There is a newer edition of this item:
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CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With CB, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
- ISBN-100324379749
- ISBN-13978-0324379747
- Edition1st
- PublisherSouth West College ISE
- Publication date29 July 2008
- LanguageEnglish
- Dimensions21.59 x 1.91 x 26.67 cm
- Print length352 pages
Product details
- Publisher : South West College ISE; 1st edition (29 July 2008)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 0324379749
- ISBN-13 : 978-0324379747
- Dimensions : 21.59 x 1.91 x 26.67 cm
- Customer Reviews:
Customer reviews
4 out of 5 stars
4 out of 5
3 global ratings
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Top reviews from other countries

Franny Glass
5.0 out of 5 stars
Good book
Reviewed in the United States on 15 October 2009Verified Purchase
I am still reading this book for a Consumer Behavior class I am taking. It is well written and very colorful, almost like an expensive magazine. Can't say much more before I finish reading it. My professor recommended it and I trust her judgement.