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Geoffrey Lancaster
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Marketing Paperback – 24 September 2003

by G. et al. Lancaster (Author)
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Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
Previous page
  1. Print length
    1 pages
  2. Language
    English
  3. Publisher
    Palgrave UK Print
  4. Publication date
    24 September 2003
  5. Dimensions
    15.8 x 2.2 x 23.2 cm
  6. ISBN-10
    0333987896
  7. ISBN-13
    978-0333987896
  8. See all details
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Product description

Review

'This book is an excellent introductory marketing text. Not only are all of the conventional basics concisely explained, but also the level of detailed theory coverage is remarkably good...There are many up-to-date vignettes to illustrate contemporary marketing practice and the many e-examples give a real flavour of marketing practice today.' - Charles Dennis, School of Business and Management, Brunel University

About the Author

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates

PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

Product details

  • Publisher ‏ : ‎ Palgrave UK Print; 2 edition (24 September 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 1 pages
  • ISBN-10 ‏ : ‎ 0333987896
  • ISBN-13 ‏ : ‎ 978-0333987896
  • Dimensions ‏ : ‎ 15.8 x 2.2 x 23.2 cm

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Geoffrey Lancaster

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