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Michael G. Parkinson
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International and Intercultural Public Relations: A Campaign Case Approach Hardcover – 22 June 2005

4.5 out of 5 stars 4
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This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.

International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.

Previous page
  1. Print length
    408 pages
  2. Language
    English
  3. Publisher
    A&S SOFTSIDE 1 ECP
  4. Publication date
    22 June 2005
  5. Dimensions
    18.03 x 2.29 x 23.11 cm
  6. ISBN-10
    0205375200
  7. ISBN-13
    978-0205375202
  8. See all details
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Product description

From the Back Cover

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations.

Features

  • Features 19 real-life international or intercultural cases, complete with critiques, providing a diverse selection of successful and unsuccessful campaigns for students to learn from and analyze.
  • Begins with detailed descriptions of case development techniques, supplying students with a framework for analysis of the cases in the text.
  • Describes and demonstrates the ROSTE model, a system that can be used to critique or develop any public relations campaign, so students can apply their knowledge outside the text or classroom.
  • Includes both mass communication and speech communication theories, making them applicable to courses in journalism, public relations, or communication programs.
  • Incorporates instructions for case development and critique as well as class discussion and analysis, helping instructors to encourage critical thinking in the classroom.
  • Provides suggested readings and bibliographies to facilitate student research projects and reports.

Praise for International and Intercultural Public Relations

“This is an exciting text that I would include in my library and use. It is cutting edge and hits all of the targeted marks that I look for in a text.”
Eric Brown, Canyon College

“This manuscript utilizes a unique concept, ROSTE, to produce national and international campaigns. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful campaigns. . . .”
Deborah Menger, University of Texas at San Antonio

Product details

  • Publisher ‏ : ‎ A&S SOFTSIDE 1 ECP; 1st edition (22 June 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 408 pages
  • ISBN-10 ‏ : ‎ 0205375200
  • ISBN-13 ‏ : ‎ 978-0205375202
  • Dimensions ‏ : ‎ 18.03 x 2.29 x 23.11 cm
  • Customer Reviews:
    4.5 out of 5 stars 4

About the author

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Michael G. Parkinson

Michael G. Parkinson

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4.5 out of 5
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Gary Sibeck
5.0 out of 5 stars Book Review
Reviewed in the United States on 9 April 2014
Verified Purchase
This book fully met my expectations. It arrived on time and the book is in very good condition. The content is exactly what I wanted in the book and I recommend it to anyone who wants to teach international public relations or just to know about the subject.
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John
3.0 out of 5 stars Some good, some bad, but it worked for my class
Reviewed in the United States on 3 December 2010
Verified Purchase
Lacking on the "international" factor most cases are USA relating to the rest of the world, with a few notably good exceptions.
In general not so well written, but again with a few notable exceptions of great case studies.
Bottom line: there are not many books on this subject so this one flies until something better shows up.
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