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Global Marketing: Global Edition Paperback – 25 March 2010

by Warren J. Keegan (Author), Mark C. Green (Author)
4.4 4.4 out of 5 stars 46 ratings
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Global Marketing
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The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The new edition focuses on the recent changes in the world, including the global financial crisis.

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Previous page
  1. Print length
    624 pages
  2. Language
    English
  3. Publisher
    Pearson Education
  4. Publication date
    25 March 2010
  5. Dimensions
    21.7 x 2.2 x 27.6 cm
  6. ISBN-10
    013704268X
  7. ISBN-13
    978-0137042685
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson Education; 6th edition (25 March 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 624 pages
  • ISBN-10 ‏ : ‎ 013704268X
  • ISBN-13 ‏ : ‎ 978-0137042685
  • Dimensions ‏ : ‎ 21.7 x 2.2 x 27.6 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 46 ratings

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  1. Warren J. Keegan

    Warren J. Keegan

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  2. Mark C. Green

    Mark C. Green

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4.4 out of 5
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Amazon Customer
5.0 out of 5 stars Good
Reviewed in Canada on 20 December 2019
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Excellent condition
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Prof. Dr. Waldemar A. Pfoertsch
3.0 out of 5 stars Super practical insights and international business understanding
Reviewed in Germany on 13 September 2017
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Carlyle Farrell created a very useful text book for global marketing. It is easy to comprehend for the students and very usable in many teaching situations around the globe. The pricing helps very much in non-US dominated colleges and universities.
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Mrs Yvonne Thompson
5.0 out of 5 stars Worth the purchase
Reviewed in the United Kingdom on 2 December 2014
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Excellent book
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Gabrielle
5.0 out of 5 stars pleasantly surprised
Reviewed in the United States on 7 March 2011
Verified Purchase
I bought this for an International Marketing course which actually required the 6th edition. Instead of paying $90+ for the newer version, I paid about ten dollars. The page numbers are different from the new version but the content is almost exactly the same. Most of the case studies in this book are the same as in the new version, but there are two are three in the 6th edition that aren't in this edition. I haven't had any troubles using this edition in place of the newer one. The book arrived quickly and in perfect condition. Glad I saved a ton of money without sacrificing quality or content.
2 people found this helpful
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lala
5.0 out of 5 stars :*¨¨*:·.EXCELLENT.·:*¨¨*:·.PRODUCT.·:*¨¨*:·.THANK.·:*¨¨*:· YOU !!!!!
Reviewed in the United States on 9 June 2021
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:*¨¨*:·.EXCELLENT.·:*¨¨*:·.PRODUCT.·:*¨¨*:·.THANK.·:*¨¨*:· YOU !!!!! :*¨¨*:·.EXCELLENT.·:*¨¨*:·.PRODUCT.·:*¨¨*:·.THANK.·:*¨¨*:· YOU !!!!! :*¨¨*:·.EXCELLENT.·:*¨¨*:·.PRODUCT.·:*¨¨*:·.THANK.·:*¨¨*:· YOU !!!!!
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