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Marketing Plan Handbook, The Paperback – Illustrated, 21 December 2012

by Marian Wood (Author)
4.3 out of 5 stars 64
Edition: 5th
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Marketing Plan Handbook: Pearson New International Edition
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  1. ISBN-10
    0133078353
  2. ISBN-13
    978-0133078350
  3. Edition
    5th
  4. Publisher
    Pearson
  5. Publication date
    21 December 2012
  6. Language
    English
  7. Dimensions
    18.8 x 2.16 x 22.99 cm
  8. Print length
    232 pages
  9. See all details
Next page

Product description

About the Author

Marian Burk Wood has held vice presidential-level positions in corporate and not-for-profit marketing with Citibank, JP Morgan Chase, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook, she is the author of Essential Guide to Marketing Planning and Marketing Planning: Principles into Practice, both geared to the European market.

Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. She has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a variety of goods and services. She has also developed numerous chapters, cases, sample plans, exercises, and print and digital supplements for college textbooks in marketing, advertising, and related disciplines. Her special interests in marketing include social media, ethics, segmentation, channels, and B2B marketing.

Please visit her marketing blog at http://marketinghandbook.blogspot.com

Product details

  • Publisher ‏ : ‎ Pearson; 5th edition (21 December 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 0133078353
  • ISBN-13 ‏ : ‎ 978-0133078350
  • Dimensions ‏ : ‎ 18.8 x 2.16 x 22.99 cm
  • Customer Reviews:
    4.3 out of 5 stars 64

About the author

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Marian Burk Wood

Marian Burk Wood

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"Planning a Future for Your Family's Past" is a concise guide to organizing/analyzing genealogy materials and preserving them for the next generation of descendants and researchers. Please visit my genealogy blog at: https://ClimbingMyFamilyTree.blogspot.com.

Born in the Bronx and transplanted to New England, I was a marketing executive before becoming an author and embarking on my family history journey in 1998. I earned an M.B.A. in marketing from Long Island University in New York and a B.A. from the City University of New York.

Excerpt from a book review by Helen Tovey, editor of Family Tree Magazine (UK), in November, 2021: "Central to Marian's purpose is to ensure that we pass on the fruits of our family history labours to the next generation--and also share the photographs, memories, heirlooms and more. Try out her tips and reap the rewards as you make a plan to suit you--and put it into practice. It really is a doable project!"

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