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The Marketing Plan Handbook Paperback – 28 March 2007

by Marian Burk Wood (Author)
4.0 4.0 out of 5 stars 16 ratings
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There is a newer edition of this item:

Marketing Plan Handbook: Pearson New International Edition
Marketing Plan Handbook: Pearson New International Edition
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Purchase options and add-ons

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing.

Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.

Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    28 March 2007
  5. Dimensions
    25.1 x 1.1 x 20.1 cm
  6. ISBN-10
    0132237555
  7. ISBN-13
    978-0132237550
  8. See all details
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Product description

About the Author

Marian Burk Wood has held vice presidential―level positions in corporate and nonprofit marketing with Citibank, Chase Manhattan Bank, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook, she is the author of Marketing Planning: Principles into Practice, geared to the European market. Over the years, she has collaborated with well-known academic experts to coauthor college textbooks on principles of marketing, principles of advertising, and principles of management.

Wood has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a wide range of goods and services. She also has developed numerous chapters, cases, sample plans, special features, exercises, and print and electronic supplements for college textbooks in marketing and related disciplines. A long-time member of the American Marketing Association, Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. Her special interests in marketing include ethics, segmentation, channels, and B2B marketing.

Product details

  • Publisher ‏ : ‎ Pearson; 3rd edition (28 March 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0132237555
  • ISBN-13 ‏ : ‎ 978-0132237550
  • Dimensions ‏ : ‎ 25.1 x 1.1 x 20.1 cm
  • Customer Reviews:
    4.0 4.0 out of 5 stars 16 ratings

About the author

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Marian Burk Wood

Marian Burk Wood

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"Planning a Future for Your Family's Past" is a concise guide to organizing/analyzing genealogy materials and preserving them for the next generation of descendants and researchers. Please visit my genealogy blog at: https://ClimbingMyFamilyTree.blogspot.com.

Born in the Bronx and transplanted to New England, I was a marketing executive before becoming an author and embarking on my family history journey in 1998. I earned an M.B.A. in marketing from Long Island University in New York and a B.A. from the City University of New York.

Excerpt from a book review by Helen Tovey, editor of Family Tree Magazine (UK), in November, 2021: "Central to Marian's purpose is to ensure that we pass on the fruits of our family history labours to the next generation--and also share the photographs, memories, heirlooms and more. Try out her tips and reap the rewards as you make a plan to suit you--and put it into practice. It really is a doable project!"

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Ammar Sawalmeh
5.0 out of 5 stars Super
Reviewed in the United States on 19 May 2019
Verified Purchase
Very good product and the manufacturer support was super.
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DrewBury
4.0 out of 5 stars Marketing Software
Reviewed in the United States on 24 September 2012
Verified Purchase
Shipped very quickly. Very pleased with the item. It is a great tool for developing a marketing plan of any sorts, and is very easy to use. Would definitely recommend this to marketing students out there.
One person found this helpful
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Bryan L.
5.0 out of 5 stars Great value
Reviewed in the United States on 17 December 2018
Verified Purchase
Book was in good condition. Great value
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Jeff Raper
5.0 out of 5 stars Good choice
Reviewed in the United States on 2 October 2013
Verified Purchase
The delivery was fast just as it was advertised, and the quality was just as it was advertised, almost new condition for a VERY
low price
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Tara
1.0 out of 5 stars Waste of money if I can't use it
Reviewed in the United States on 6 October 2016
Verified Purchase
I got his for school...I can't use it b/c I don't have any code to even use it on my pc. would be nice to have this to do my homework. What is the point of this program if I can't even use it.
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