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Business Research Methods Hardcover – Illustrated, 7 April 2013

by Donald R. Cooper (Author), Pamela S. Schindler (Author)
4.4 4.4 out of 5 stars 145 ratings
Edition: 12th
See all formats and editions
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Reflects a revision of a market standard. This title covers coverage of all business research topics that are presented with a balance of theory and practical application.
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  1. ISBN-10
    0073521507
  2. ISBN-13
    978-0073521503
  3. Edition
    12th
  4. Publisher
    McGraw Hill
  5. Publication date
    7 April 2013
  6. Language
    English
  7. Dimensions
    22.35 x 3.3 x 27.69 cm
  8. Print length
    720 pages
  9. See all details
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Product description

About the Author

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

Product details

  • Publisher ‏ : ‎ McGraw Hill; 12th edition (7 April 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 0073521507
  • ISBN-13 ‏ : ‎ 978-0073521503
  • Dimensions ‏ : ‎ 22.35 x 3.3 x 27.69 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 145 ratings

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Tank
5.0 out of 5 stars I think I am going to keep this book for ...
Reviewed in the United States on 25 September 2017
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I think I am going to keep this book for my doctorate for instructions. Our project in this class was done according to the books processes but we had some issues with demographics of survey.
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Pen Name
5.0 out of 5 stars Great swller
Reviewed in Canada on 13 September 2014
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Great condition. As described.
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Randy DeHerrera
5.0 out of 5 stars Great Text Book...WAY OVER PRICED!
Reviewed in the United States on 16 June 2014
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The text is awesome, great content and very well put together. If my college class didn't require it, I would have never purchased it. The price tag is $266 for paperback...wow! How do they expect college students to be able to afford this?
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Annette Duron
4.0 out of 5 stars Condition of the book
Reviewed in the United States on 22 June 2014
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The book cover is different and the book pages came apart from the spine of the hardback. Other than that, the book was in good condition as far as the content.
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Joseph Dries
5.0 out of 5 stars Greatest book of my generation
Reviewed in the United States on 29 October 2013
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This could be the single greatest book of my generation. It rivals such story-weavers of Hemmingway and Suess. A riveting page turner. Beware though, you WILL be so enthralled with this book that you will lose sleep reading it.
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