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Marketing: A Critical Textbook Hardcover – 30 November 2010

by Nick Ellis (Author)
4.1 4.1 out of 5 stars 10 ratings
Edition: 1st
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- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Previous page
  1. ISBN-10
    1848608772
  2. ISBN-13
    978-1848608771
  3. Edition
    1st
  4. Publisher
    SAGE Publications Ltd
  5. Publication date
    30 November 2010
  6. Language
    English
  7. Dimensions
    17.27 x 2.03 x 24.38 cm
  8. Print length
    266 pages
  9. See all details
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Product description

About the Author

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory'' (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Product details

  • Publisher ‏ : ‎ SAGE Publications Ltd; 1st edition (30 November 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 266 pages
  • ISBN-10 ‏ : ‎ 1848608772
  • ISBN-13 ‏ : ‎ 978-1848608771
  • Dimensions ‏ : ‎ 17.27 x 2.03 x 24.38 cm
  • Customer Reviews:
    4.1 4.1 out of 5 stars 10 ratings

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Amazon Customer
4.0 out of 5 stars It would be nice to get it the day after I ordered it
Reviewed in the United Kingdom on 15 November 2016
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I wished I could get this book the next day, however, it didn't come to me until day 3 and the reception of my school was closed on the weekend so I wasn't able to get the book until the Monday after. It would be nice to get it the day after I ordered it. I have no other complaints besides that. Thanks!
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4.0 out of 5 stars Useful for Marketing basics
Reviewed in the United Kingdom on 20 June 2016
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A must-buy for foundation marketers to gain a base knowledge of the industry. Got me through university so i can't complain!
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sajel
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 3 August 2017
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Item as described and fast delivery
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