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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Paperback – 7 August 2012

by Perry Marshall (Author), Mike Rhodes (Author), Bryan Todd (Author)
4.2 4.2 out of 5 stars 150 ratings
Edition: 3rd
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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  1. ISBN-10
    1599184419
  2. ISBN-13
    978-1599184418
  3. Edition
    3rd
  4. Publisher
    Entrepreneur Press
  5. Publication date
    7 August 2012
  6. Language
    English
  7. Dimensions
    19.69 x 1.91 x 24.13 cm
  8. Print length
    352 pages
  9. See all details
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Product description

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product details

  • Publisher ‏ : ‎ Entrepreneur Press; 3rd edition (7 August 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1599184419
  • ISBN-13 ‏ : ‎ 978-1599184418
  • Dimensions ‏ : ‎ 19.69 x 1.91 x 24.13 cm
  • Customer Reviews:
    4.2 4.2 out of 5 stars 150 ratings

About the authors

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  1. Bryan Todd

    Bryan Todd

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    Full content visible, double tap to read brief content.

    Bryan Todd is a writer and web traffic specialist from Lincoln, Nebraska. He’s worked in both Europe and Asia and has spent most of his career teaching – from foreign language and world history to advanced testing methods for the Internet. He has worked with clients in dozens of industries from health care and book publishing to manufacturing and computer software.

    See more on the author's page
  2. Perry Marshall

    Perry Marshall

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    Full content visible, double tap to read brief content.

    Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.

    At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.

    His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.

    His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

    He has a degree in Electrical Engineering and lives with his family in Chicago.

    Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org

    See more on the author's page
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Truth Seeker
5.0 out of 5 stars Practical guide to Adwords
Reviewed in Canada on 5 July 2013
Verified Purchase
This is a book one must read if interested in online marketing, specially google adwords. Very detail review. After reading this book, I started researching the subject and it appears that Perry Marshall is one of the top adword specialist. I have been constantly receiving his updates, news etc, through e mails and soon I will join one of his programs. This opened my eyes, and made me think that my business can benefit from harnessing the ins and outs of google adwords. It made me think not only in terms of just google adwords but in other areas of online marketing. The copywritting, the landing pages optimization and list goes on and on.
I would highly recommend this book to whoever care about online marketing
One person found this helpful
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Ankit Meswani
5.0 out of 5 stars Five Stars
Reviewed in India on 19 September 2014
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Thanks - Any gift for me?
One person found this helpful
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Roy Furr
5.0 out of 5 stars How much has this book been worth to me?
Reviewed in the United States on 25 June 2012
Verified Purchase
Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)
71 people found this helpful
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Cyrille Hurstel
5.0 out of 5 stars On ouvre les yeux et on entre dans le XXIème siècle
Reviewed in France on 28 October 2013
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Tout le monde a entendu parler de Google Adwords mais qui a pris conscience de ce que l'on pouvait en faire ?

Perry vous ouvre les yeux sur les potentialités pour des études de marché, des tests, et la mise en place d'un système qui fonctionne. Sans se ruiner et sans se faire piéger par Google.

A mettre entre toutes les mains des marketeurs en herbe.
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IdeaR
3.0 out of 5 stars Bastavano meno pagine
Reviewed in Italy on 1 December 2012
Verified Purchase
Il libro è abbastanza buono per iniziare a capire Google AdWords, anche se i concetti bene o male si trovano spiegati un po' dappertutto. E' un libro molto americano, dove l'autere tenta continuamente di dirigerti verso il suo sito ad acquistare i suoi corsi o i suoi prodotti. I contenuti ci sono, ma probabilmente bastavano molte meno pagine per esprimerli.
3 people found this helpful
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