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Marketing Management: Asian Perspective Paperback – 24 August 2017

by Philip Kotler (Author), Kevin Keller (Author), Swee Ang (Author),
4.5 out of 5 stars 2
Edition: 7th
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For undergraduate and graduate courses in marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.

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  1. ISBN-10
    129208958X
  2. ISBN-13
    978-1292089584
  3. Edition
    7th
  4. Publisher
    Pearson
  5. Publication date
    24 August 2017
  6. Language
    English
  7. Dimensions
    21.59 x 3.81 x 27.31 cm
  8. Print length
    958 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 7th edition (24 August 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 958 pages
  • ISBN-10 ‏ : ‎ 129208958X
  • ISBN-13 ‏ : ‎ 978-1292089584
  • Dimensions ‏ : ‎ 21.59 x 3.81 x 27.31 cm
  • Customer Reviews:
    4.5 out of 5 stars 2

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