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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest Paperback – 12 June 2012

by Beth Hayden (Author)
4.4 4.4 out of 5 stars 28 ratings
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How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

  • How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
  • Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
  • How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
  • Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
  • Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Previous page
  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    12 June 2012
  5. Dimensions
    15.24 x 1.19 x 22.86 cm
  6. ISBN-10
    9781118393772
  7. ISBN-13
    978-1118393772
  8. See all details
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From the brand

From the Publisher

Product description

From the Publisher

BETH HAYDEN is a nationally known speaker and social media expert, and founder of Blogging With Beth. She regularly contributes to the web's top social media blogs, and her featured post on Pinterest marketing for Copyblogger.com is one of the site's most shared posts. Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country.

From the Inside Flap

Connect with customers on Pinterest

Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing. Pinterest gives businesses the opportunity to do all three in visually stunning ways.

Pinfluence shows marketers, entrepreneurs, retailers, bloggers, and others how to use Pinterest to drive traffic, connect with potential and current clients, and convert followers into buyers. It offers step-by-step, actionable guidance for beginners, and more advanced advice and ideas for seasoned Pinterest users, including:

  • How to set up your professional Pinterest profile for maximum business exposure so that when your pins go viral, they send a flood of targeted traffic to your website or blog
  • How to develop a targeted Pinterest strategy that increases your online exposure, brings in more income, and avoids timewasters that don't win you more leads or fans
  • What you need to do to convert followers into buyers
  • Pinterest marketing help for B2B companies and nonprofits
  • And much more!

Product details

  • ASIN ‏ : ‎ 1118393775
  • Publisher ‏ : ‎ Wiley; 1st edition (12 June 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1118393775
  • ISBN-13 ‏ : ‎ 978-1118393772
  • Dimensions ‏ : ‎ 15.24 x 1.19 x 22.86 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 28 ratings

About the author

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Beth Hayden

Beth Hayden

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Full content visible, double tap to read brief content.

I'm Beth Hayden, and I help entrepreneurs make money and get out of social media overwhelm by helping them create online marketing systems that really work.

I'm a nationally known speaker and social media expert, and I regularly contribute to the web's top social media blogs, including Copyblogger.com and Problogger.com. My guest post on Pinterest marketing for Copyblogger.com is one of the site's most-shared posts. I frequently speak about blogging, content marketing and Pinterest at conferences and events across the country.

For information about booking me as a speaking for your upcoming event, write to me via my website: http://bethhayden.com/contact

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Leila Peltosaari
5.0 out of 5 stars Enjoyable book with inspiration for Pinterest marketing
Reviewed in Canada on 5 August 2016
Verified Purchase
I enjoy Beth Hayden's friendly style, generously sharing a lot of inspiration awaiting my testing and using many tips for my new book. i saw Beth's webinar and immediately ordered this book. Pinterest is something new for me so I feel this book will guide me in social marketing. I like her writing with lots of information. Even if I cannot use all of her tips, I will use many.
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Deb Baker
5.0 out of 5 stars Do NOT Open A Pinterest Account Without Beth's Book!
Reviewed in the United States on 1 July 2012
Verified Purchase
I purchased this book 3 short days ago and have literally ripped through it. If you are doing any sort of online business, whether it's selling your products or services or just recommending other people's stuff...then you NEED this book. I kid not.

I've been online since 1999 with my health site (y2khealthanddetox.com ) to complement my practise of now 34 years and have spent a minor fortune in mentoring, courses, software, etc. I've written articles for ezine, Tumblr, Squidoo, Hubpages, etc., done the Digg thing, Facebook personal and pages and Twitter, etc. All have helped to some degree establish a presence for me.

Oh, yes and I've ridden the waves of Google's histrionics, through their Smackdown, Panda (not as cute a bear as I once thought) and managed to get unceremoniously relegated to their sandbox with a couple of my small sites..*sigh*

And if this wasn't crazy-making enough, I lather, rinsed, repeated the whole ball of wax for my fantasy book series, The Persephane Pendrake Chronicles (Book 1 is here on Amazon.)  The Persephane Pendrake Chronicles: One - The Cimaruta .

Then a few months ago, I started to hear whispers about this "Pinterest" thing on a few membership sites I still belong to. Busy, busy...I really didn't have time to check out yet another social site..so I thought. It was Brilliant Beth's article "56 Ways to Market Your Business on Pinterest" from Copyblogger which appeared in my Facebook feed that finally drove me to Pinterest. So I opened an account for my author name of Lady Ellen and created a few boards following the steps in her article. It drove traffic to my site the same DAY! Ok, I was a fan.

Let's face it, Pinterest is a blast, great fun and my fave...visual. Love that. But did you know that as of Jan 2012, Pinterest drove more traffic to websites than Linkedin, Google Plus, Reddit and YouTube..combined!!??

Beth's book "Pinfluence: The Complete Guide to Marketing Your Business with Pinterest" is the best information and education you'll could ever receive short of sitting at a guru's elbow ( that would be Beth) on a daily basis.

Beth starts with the basics, gets you up and running, helping you to build an effective profile, pinning to your first boards, then to optimizing your sites and blogs for others to pin from, and grow your followers. You'll see how to link to your other internet real estate such as your Facebook and Twitter accounts and on to advanced techniques, even using the iPhone app. It's all here.

I highly recommend this book to anyone who wants to benefit from the avalanche of traffic and activity that today is called Pinterest.
19 people found this helpful
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Theodora Cochrane
5.0 out of 5 stars New market resource
Reviewed in the United Kingdom on 20 November 2012
Verified Purchase
Really impressed with this book. I knew Pintarest had potential. This book shows the way to improve my business and enjoy doing it.
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Tamara Suttle
5.0 out of 5 stars The New Bible on Pinterest for Business!
Reviewed in the United States on 6 July 2012
Verified Purchase
Whether you are the hobbyist who might one day become an entreprenuer, the artist who is already selling your work on Etsy, the psychotherapist (like me) who works with the general public, a Fortune 500 marketing guy, or the non-profit group out to save the world, Pinfluence is a must read. The author has packed a whole lot of practical strategies into a tiny little book (<200 pages) and the great news is that she gives you success story after success story (with online links as proof) for each and every one!

Hayden's background in marketing and social media is evident throughout the book. She mentors the Pinterest novices by walking them through setting up an account with a business-building strategy in mind but she doesn't stop there.

For the more seasoned entreprenuers and corporate types, she has attended to our needs too in chapters like "The Care and Feeding of Pinterest Followers" and "Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others." She even includes a section on mobile pinning for those of you out there who are geeks and nerds!

My favorite chapter is "Learning by Watching: Tracking Trends and Monitoring Conversations." OK - it's not a riveting title but it is a chapter for the serious business user. Here she provides tools and information about how to monitor the search engine traffic that comes your way and how to engage your ideal clients once they find you.

Hayden doesn't shy away from creative ways of using Pinterest to address the unique needs of nonprofits, B2B companies, and blog-based businesses. She insists that every business providing either services or products can increase their numbers in search engine traffic and sales, too, by strategically using Pinterest. (And, yes, she does back up her claims with references.)

Being true to Hayden's professional and personal sense of integrity, she concludes the book with a chapter on the ethical use of Pinterest. After all . . . by pinning images onto your own pinboards, you are using images that other folks have created. Hayden walks you through a decision-making process that allows you to make the right choice for your business each and every time.

Overall impression? Pinterest - What a fun tool to boost your business! Pinfluence - What a fabulous title for the new Bible on Pinterest!
3 people found this helpful
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Dmitry
4.0 out of 5 stars One more social network
Reviewed in the United Kingdom on 19 June 2013
Verified Purchase
This book describes the basic idea of Pinterest (new fast growing social network), but there are some very useful tips in general for internet marketing and etc.
Easy to read (just couple of hours).

Disadvantages: very basic advise, read it if you just need to get acquanted with Pinterest.
2 people found this helpful
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