Buy new:
$179.20
$1.65 delivery 4 - 9 July
Dispatched from: PageTurn Australia
Sold by: PageTurn Australia
$179.20
$1.65 delivery 4 - 9 July. Details
Only 3 left in stock.
$$179.20 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$179.20
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
PageTurn Australia
PageTurn Australia
Ships from
PageTurn Australia
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$81.23
Good condition with moderate shelf wear to binding and pages. Some highlighting and notes. Good condition with moderate shelf wear to binding and pages. Some highlighting and notes. See less
FREE delivery 9 - 15 July. Details
Only 1 left in stock.
$$179.20 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$179.20
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from and sold by Fast Cat Books - AU.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Donald W. Jugenheimer
Follow
Larry D. Kelley
Follow
Something went wrong. Please try your request again later.

Advertising Account Planning: Planning and Managing an IMC Campaign Paperback – 22 September 2014

by Larry Kelley (Author), Donald W. Jugenheimer (Contributor)
4.8 out of 5 stars 24 ratings
Edition: 3rd
Or $29.87 /mo (6 mo). View 2 plans

You can select and apply an appropriate plan based on your cart value at checkout.

Payment options Interest Total*
$29.87/mo (6 mo)
minimum purchase of $100 		0% $179.20
$59.74/mo (3 mo)
minimum purchase of $50 		0% $179.20

Learn more

* The payment amount shown here does not include the cost of any additional selected options. See total payment amount (including shipping cost) at the checkout.

** Latitude: Monthly credit card fee (currently $10.95) will apply. Equal monthly repayments apply, account fees, late fees apply. Provider may charge interest. Exclusions apply. For more details click on Learn more above. You acknowledge that credit is provided to you by Latitude Finance Australia ABN 42 008 583 588, Australian Credit Licence number 392145, and the instalment plan is subject to the terms and conditions imposed on you by Latitude. Equal monthly repayments apply (exact amounts specified in your Latitude statement) and card fees will be charged by Latitude. If you fail to make your minimum monthly payment for two consecutive months, you agree that your equal monthly payment plans (Instalment Interest Free Promotion) with a term of fewer than 33 months will change into a minimum monthly payment plan (Interest Free Promotion) for the remaining duration of the initial plan term. If you fail to make a payment on time, Latitude will charge late fees. Latitude will also charge interest on any outstanding balance at the end of the instalment plan period you select at the rate set out in its T&Cs (currently 29.99% p.a.). Interest may also apply to other Latitude credit card transactions or if you do not comply with the Latitude T&Cs.
Account type Interest
Zip Pay
Always interest free^
Zip Money
12 mo interest free,
25.9% p.a. thereafter*

Learn more

The payment amount shown here does not include the cost of any additional services. See total payment amount (including shipping cost) at the checkout.

^Zip Pay: This is a credit product and is interest free. Minimum monthly repayments are required. A monthly account fee of $9.95 is charged by Zip and is subject to change. Pay your closing balance in full by the due date each month and Zip will waive the fee. Available to approved applicants only and subject to completion of satisfactory credit assessment by Zip. Other charges may be payable. Fees and charges subject to change. Zip T&Cs apply. T&Cs available on application. See your Zip contract for further details. Credit provided by Zip Money Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.

*Zip Money: Interest free term subject to minimum spend and promotional partner offer. Available to approved applicants only and subject to completion of satisfactory credit check. The repayment advertised will repay the transaction balance within the advertised interest free period. A monthly account fee of $9.95 applies and a one off establishment fee may apply for new customers. Under the contract, minimum monthly repayments are required and will vary depending on your credit limit. Instalment plans split eligible purchases of $300 and above into equal repayments within the interest free period. If you turn off instalments, transactions will be reverted to the minimum monthly repayment. Paying only the minimum monthly repayment may not necessarily repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable interest rate, 25.9% per annum, as at 1 June 2023. Other charges may be payable, see T&Cs. Interest, fees and charges are subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number (441878).
{"desktop_buybox_group_1":[{"displayPrice":"$179.20","priceAmount":179.20,"currencySymbol":"$","integerValue":"179","decimalSeparator":".","fractionalValue":"20","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"NcAWklvyVB9gnOscr9n9Wi4vY35HfiT8RLbG7iSAFzhev3lRdxD4C9W9lJ5dHeUvicLJ4FltBtpkITCN%2FXE%2FDU0%2FH3%2FzlRC6AUli3s3VHEfV7K4r3VNEVGEgzNDXyQoDpiNAlfxx0JF1%2BHiIcV3pzmJ4bVDRWMdDN9LDkrrDqgudFRDgGKM5nrGJ56eKkyxp","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$81.23","priceAmount":81.23,"currencySymbol":"$","integerValue":"81","decimalSeparator":".","fractionalValue":"23","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"NcAWklvyVB9gnOscr9n9Wi4vY35HfiT8FFQQoOhPT6aWZts%2F5jJLxWQLw6xC%2B%2FoCDNdtX0bDHeowmSYZItTtveXkGvzGrGGJCpjI7hVhEtcMiZbTdpsXB1aF5Tsv8WqvxirFVeUkKmCvb2RZVT1cLnUIpIGlHT6dpkgIp6U9244w5p6hkm0PiUd540X4d76i","locale":"en-AU","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Read more
Previous slide of product details
  1. ISBN-10
    0765640368
  2. ISBN-13
    978-0765640369
  3. Edition
    3rd
  4. Publication date
    22 September 2014
  5. Language
    English
  6. Dimensions
    15.24 x 1.52 x 22.86 cm
  7. Print length
    262 pages
Next slide of product details

There is a newer edition of this item:

Advertising Media Workbook and Sourcebook
Advertising Media Workbook and Sourcebook
$339.94
(20)
Usually dispatched within 8 to 9 days

Frequently bought together

Advertising Account Planning: Planning and Managing an IMC Campaign
This item: Advertising Account Planning: Planning and Managing an IMC Campaign
$179.20
Get it 4 - 9 Jul
Only 3 left in stock.
Ships from and sold by PageTurn Australia.
+
Advertising: Concept and Copy
$92.92
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Ships from and sold by Amazon AU.
Total Price: $00
To see our price, add these items to your cart.
Details
Added to Cart
One of these items ships sooner than the other.
Show details Hide details
Choose items to buy together.

Product description

Review

"This is one of the most comprehensive textbooks on advertising account planning currently available. Kelley and Jugenheimer do an excellent job of taking readers through the history of planning, its role in advertising campaigns, and the specifics of segmentation, positioning, and developing insights. A must-have for all present and future advertising practitioners." --Harsha Gangadharbatla, University of Colorado

"With its accessible format, real-world examples, and logical and thorough presentation of the process, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development." --Lisa C. Troy, Texas A&M University

About the Author

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

Product details

  • Publisher ‏ : ‎ Routledge
  • Publication date ‏ : ‎ 22 September 2014
  • Edition ‏ : ‎ 3rd
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 262 pages
  • ISBN-10 ‏ : ‎ 0765640368
  • ISBN-13 ‏ : ‎ 978-0765640369
  • Item weight ‏ : ‎ 363 g
  • Dimensions ‏ : ‎ 15.24 x 1.52 x 22.86 cm
  • Customer Reviews:
    4.8 out of 5 stars 24 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Donald W. Jugenheimer

    Donald W. Jugenheimer

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read book recommendations and more.

    See more on the author's page
  2. Larry D. Kelley

    Larry D. Kelley

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read book recommendations and more.

    See more on the author's page
Next page

Customer reviews

4.8 out of 5 stars
24 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

  • Cacau Carvalho
    5.0 out of 5 stars Textbook
    Reviewed in the United States on 6 June 2020
    Format: PaperbackVerified Purchase
    Good book for school
    Report
  • Maria Noel
    5.0 out of 5 stars Excellent thinking
    Reviewed in the United States on 25 June 2017
    Format: PaperbackVerified Purchase
    Excellent process and thinking
    Report
  • alexander mcnealy
    4.0 out of 5 stars Informative
    Reviewed in the United States on 25 August 2021
    Format: PaperbackVerified Purchase
    This book will help me familiarize my staff with the concepts of planning for advertising.
    Report