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Raghavan Parthasarthy
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Fundamentals of Strategic Management Paperback – 22 February 2006

by Raghavan Parthasarthy (Author)
4.0 out of 5 stars 2
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Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.
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  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    Houghton Mifflin
  4. Publication date
    22 February 2006
  5. Dimensions
    20.32 x 1.27 x 24.77 cm
  6. ISBN-10
    0618427597
  7. ISBN-13
    978-0618427598
  8. See all details
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Product details

  • Publisher ‏ : ‎ Houghton Mifflin (22 February 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 0618427597
  • ISBN-13 ‏ : ‎ 978-0618427598
  • Dimensions ‏ : ‎ 20.32 x 1.27 x 24.77 cm
  • Customer Reviews:
    4.0 out of 5 stars 2

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Raghavan Parthasarthy

Raghavan Parthasarthy

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Momma10024
4.0 out of 5 stars Four Stars
Reviewed in the United States on 29 June 2016
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Great book, especially for the classes I was taking
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