Buy new:
$115.19
FREE delivery 4 - 11 June. Details
Only 1 left in stock.
$$115.19 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$115.19
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Smaller World Future AU
Ships from
Smaller World Future AU
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
New & Used (8) from
$98.25  & FREE Delivery
Other Sellers on Amazon
Added
$165.00
+ $21.33 Delivery
Sold by: TR GLOBAL TRADING
Sold by: TR GLOBAL TRADING
New Seller
Usually dispatched within 2 to 3 days
Delivery Rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Carolyn F. Siegel
Follow
Something went wrong. Please try your request again later.

Internet Marketing : Foundations and Applications Hardcover – Illustrated, 6 June 2005

by Carolyn F. Siegel (Author)
3.9 out of 5 stars 2
Edition: 2nd
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$115.19","priceAmount":115.19,"currencySymbol":"$","integerValue":"115","decimalSeparator":".","fractionalValue":"19","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"jOL30z9tWwT0L3doZ%2BDWJj2yX7IS%2FmHpXSoGqT%2FcuwJaug%2B99lVgcKxyuzPMUweXT%2Bn5G0u374hbIysMlOJ%2FVoRes2MZv6TUcvhjzfzQVgMJv%2BKe1LcgHpSvLKadbS6MrqmuhK5BioYXvYUo%2FYcr1I428YjnjWvBMlJoMMqagRKGFhJyTNyAsAgc2cCBOWan","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
Previous page
  1. ISBN-10
    0618519998
  2. ISBN-13
    978-0618519996
  3. Edition
    2
  4. Publisher
    South West College ISE
  5. Publication date
    6 June 2005
  6. Language
    English
  7. Dimensions
    19.05 x 2.03 x 23.11 cm
  8. Print length
    448 pages
  9. See all details
Next page

Product description

Review

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; Privacy and Security Concerns 6. Taking Internet Marketing International Module II. Information for Competitive Marketing Advantage 7. Taking Marketing Research to the Net 8. Using Data Tools to Enhance Performance Module III. The Internet Marketing Mix 9. Product in the Internet Marketing Mix 10. Price in the Internet Marketing Mix 11. Place in the Internet Marketing Mix 12. Promotion in the Internet Marketing Mix Module IV. Internet Marketing Action Plans 13. The Web Marketing Plan 14. Marketing Site Development: Content, Design, and Construction

Product details

  • Publisher ‏ : ‎ South West College ISE; 2 edition (6 June 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0618519998
  • ISBN-13 ‏ : ‎ 978-0618519996
  • Dimensions ‏ : ‎ 19.05 x 2.03 x 23.11 cm
  • Customer Reviews:
    3.9 out of 5 stars 2

About the author

Follow authors to get new release updates, plus improved recommendations.
Carolyn F. Siegel

Carolyn F. Siegel

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs, and more

Customer reviews

3.9 out of 5 stars
3.9 out of 5
2 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Amazon Customer
3.0 out of 5 stars worked out
Reviewed in the United States on 24 February 2016
Verified Purchase
worked for the class i needed it for
Report
sellproducts
5.0 out of 5 stars Fantastic Seller Excellent Book
Reviewed in the United States on 3 July 2010
Verified Purchase
This is great book with lots of good information.Its has all the basics and in depth web marketing analysis. Some of the websites that are recommened were outdated (2006) but all others were really solid paths to learning how consumers think and use the Internet as a tool for buying almost everything. Buy this book you won't regret it... an excellet author......the college student!
Report