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Mass Media Research : An Introduction (with InfoTrac®) Paperback – 22 March 2005
by
Roger D. Wimmer
(Author),
Joseph R. Dominick
(Author)
There is a newer edition of this item:
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MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
- ISBN-109780534647186
- ISBN-13978-0534647186
- Edition8th
- PublisherWadsworth ISE
- Publication date22 March 2005
- LanguageEnglish
- Dimensions18.42 x 1.91 x 22.86 cm
- Print length512 pages
Product details
- ASIN : 0534647189
- Publisher : Wadsworth ISE; 8th edition (22 March 2005)
- Language : English
- Paperback : 512 pages
- ISBN-10 : 9780534647186
- ISBN-13 : 978-0534647186
- Dimensions : 18.42 x 1.91 x 22.86 cm
- Customer Reviews:
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