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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Hardcover – 12 June 2002

by Leonard H. Hoyle (Author)
4.0 4.0 out of 5 stars 16 ratings
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43
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Authored by a well–known figure in the field.
  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.
Read more Read less
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    John Wiley & Sons
  4. Publication date
    12 June 2002
  5. Dimensions
    19.81 x 1.83 x 24.38 cm
  6. ISBN-10
    047140179X
  7. ISBN-13
    978-0471401797
  8. See all details
Next page

Product description

From the Back Cover

THE WILEY EVENT MANAGEMENT SERIES

The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:
∗ Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
∗ In–depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
∗ An examination of future trends and innovative strategies for increasing attendance
∗ Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers′ "talking points," and listings of media distribution and tracking services

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting–edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

About the Author

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE′s School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Product details

  • Publisher ‏ : ‎ John Wiley & Sons (12 June 2002)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 047140179X
  • ISBN-13 ‏ : ‎ 978-0471401797
  • Dimensions ‏ : ‎ 19.81 x 1.83 x 24.38 cm
  • Customer Reviews:
    4.0 4.0 out of 5 stars 16 ratings

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  1. Leonard H. Hoyle

    Leonard H. Hoyle

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  2. Chris Preston

    Chris Preston

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Olivia Palmieri
5.0 out of 5 stars Five Stars
Reviewed in the United States on 21 October 2015
Verified Purchase
Excited to crack this book open!
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Ms F Burke
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 6 February 2016
Verified Purchase
Very happy thanks
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Kristinamg84
3.0 out of 5 stars Good information, but outdated
Reviewed in the United States on 13 February 2012
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This book was my required text for my class, so it was not by choice. My professor and I realized alot of the information was outdated. not sure if there is a newer edition...
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Sam
3.0 out of 5 stars Its alright
Reviewed in the United Kingdom on 8 February 2013
Verified Purchase
If you are an events management student, then this wouldn't do you much to be honest. There are far more better book to get your notes from.
However this isn't a bad book to know about the events industry and how it operates, if you are new to it all!
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JOHN J MITCHELL
4.0 out of 5 stars Good resource despite being 9 years old...
Reviewed in the United States on 30 January 2011
Verified Purchase
Having just bought about 10 books related to event marketing on Amazon, to brush up on my chops a little, I've been finding most of them to be somewhat useless. This book was better than most, despite being 2002 release. Lots of good general info on sponsorships, basic PR, market segmentation analysis, and promotion.
I say buy it used, save some money, and enjoy the other books in this series. They seem pretty good. (I'm reading Wiley Events Risk Management now and it's pretty good as well...)
4 people found this helpful
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