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Marketing Research: Global Edition Paperback – 1 September 2009

by Alvin C. Burns (Author), Ronald F. Bush (Author)
4.6 4.6 out of 5 stars 44 ratings
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Marketing Research [rental Edition]
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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

For undergraduate marketing research courses.

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

The sixth edition now includes new case ideas contributed from innovative professors (5 of them with international authorship), updated insight from industry professionals, and current information on how marketing research is being practiced today.

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  1. Print length
    672 pages
  2. Language
    English
  3. Publisher
    Pearson Education
  4. Publication date
    1 September 2009
  5. Dimensions
    20.8 x 2.3 x 25.3 cm
  6. ISBN-10
    0137135998
  7. ISBN-13
    978-0137135998
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson Education; 6th edition (1 September 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 672 pages
  • ISBN-10 ‏ : ‎ 0137135998
  • ISBN-13 ‏ : ‎ 978-0137135998
  • Dimensions ‏ : ‎ 20.8 x 2.3 x 25.3 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 44 ratings

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  1. Joseph F. Hair

    Joseph F. Hair

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  2. Alvin C. Burns

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Jolene
5.0 out of 5 stars Five Stars
Reviewed in Canada on 8 October 2017
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Got exactly what I wanted! Thank you!
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Pedro Lopez
5.0 out of 5 stars A round table of expertise on Marketing Search
Reviewed in the United States on 10 August 2013
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Very nice presentation with balance between content, images and case studies. A book that takes you trough all the process, understandable for non related professionals but a MUST for experts on the field. Half of the book contains whatever you need to be an expert, the other half contains the application on the field. Also contains a very detailde names and topics INDEX. It has a magnificient writting to involve you on this marketing field, and a magic easy to understand teaching. A MUST HAVE book on Marketing.
5 people found this helpful
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Scott Helmreich
5.0 out of 5 stars Highly Practical Book
Reviewed in the United States on 16 April 2014
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I was required to purchase this book for a Marketing class in my Business Economics degree. It was well-written and easy to read. The topics covered were relevant, and I decided to keep the book after the class for future reference.
2 people found this helpful
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Brokestudent
4.0 out of 5 stars Great purchase
Reviewed in the United States on 8 September 2013
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Book was a great price and came quickly before classes began. It is also in good condition. However, I do not actually like the product itself since it is a textbook.
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Makhabbat Ushirova
5.0 out of 5 stars the condition is great! Thanks a lot
Reviewed in the United States on 20 February 2018
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Fast delivery, the condition is great! Thanks a lot, exactly what was requested.
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