Buy new:
$283.03
FREE delivery 1 - 8 May. Details
Only 1 left in stock.
$$283.03 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$283.03
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
VARIETYBOOKSTORE
Ships from
VARIETYBOOKSTORE
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
New & Used (6) from
$69.59  & FREE Delivery
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Warren J. Keegan
Follow
Mark C. Green
Follow
Something went wrong. Please try your request again later.

Global Marketing Paperback – 7 January 2014

by Warren J. Keegan (Author), Mark C. Green (Author)
4.2 out of 5 stars 79
See all formats and editions

There is a newer edition of this item:

Global Marketing
Global Marketing
$348.46
(5)
Only 1 left in stock.
{"desktop_buybox_group_1":[{"displayPrice":"$283.03","priceAmount":283.03,"currencySymbol":"$","integerValue":"283","decimalSeparator":".","fractionalValue":"03","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"2%2B9Mg7gcGEj%2FWTAyYgmC0ekJNOPjByWFEIR6NggiyvGlCGlbthnLy4tNiiKyz1brnr19qlXR31fFusJCB9adXG61jlIeVj5Zb3YJGkFSE%2BY2UaaZ7%2B8Qml1pwye%2FpiDlCFvOtxkxobuf5GZWASghuqB3S1DVEkdcdh%2BQHhPCkZwEKL4YZ1gFEzFSU1leFBpy","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

For undergraduate and graduate global marketing courses.

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Global Marketing to Life with Real-World Examples: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.
  • Highlight Key Emerging Markets: Continued expanded coverage on the growing impact of emerging nations.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Previous page
  1. Print length
    608 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    7 January 2014
  5. Dimensions
    21.34 x 2.29 x 27.18 cm
  6. ISBN-10
    0133545008
  7. ISBN-13
    978-0133545005
  8. See all details
Next page

Product details

  • Publisher ‏ : ‎ Pearson; 8th edition (7 January 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 608 pages
  • ISBN-10 ‏ : ‎ 0133545008
  • ISBN-13 ‏ : ‎ 978-0133545005
  • Dimensions ‏ : ‎ 21.34 x 2.29 x 27.18 cm
  • Customer Reviews:
    4.2 out of 5 stars 79

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Mark C. Green

    Mark C. Green

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs, and more

    See more on the author's page
  2. Warren J. Keegan

    Warren J. Keegan

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs, and more

    See more on the author's page
Next page

Customer reviews

4.2 out of 5 stars
4.2 out of 5
79 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Translate all reviews to English
Tom
5.0 out of 5 stars Helpful book, quick delivery
Reviewed in the United States on 12 October 2019
Verified Purchase
This book was helpful for class and, when buying it, the order was delivered quickly. Thank you for the order and the quick delivery.
Report
Amanda
5.0 out of 5 stars Excellent!!!
Reviewed in the United Kingdom on 10 November 2015
Verified Purchase
Thank you! It came on time and everything was smooth
Report
Nushad MERCHANT
5.0 out of 5 stars Excellent
Reviewed in France on 9 November 2015
Verified Purchase
C'est le livre que je cherchais. Ce livre est très important pour mes études et il me sert très utile.
Report
DEAN
3.0 out of 5 stars Good not great
Reviewed in the United States on 13 January 2015
Verified Purchase
The content of the book is very good but the end of the chapter cases are very weak. As a student, I use the cases at the end of each chapter to further my learning and get a better understanding of how companies use the concepts that were just read in the chapter. This book falls short in that are and that is why I gave the book 3 stars.
Report
Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 9 October 2015
Verified Purchase
Excellent product. Exactly as the description
Report