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Judy Strauss

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E-Marketing: International Edition Paperback – 19 September 2011

by Judy Strauss (Author), Raymond Frost (Author)

26

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Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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Print length

448 pages
Language

English
Publisher

Pearson
Publication date

19 September 2011
Dimensions

17.8 x 2.4 x 23.1 cm
ISBN-10

0132806460
ISBN-13

978-0132806466
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Product details

Publisher ‏ : ‎ Pearson; 6th edition (19 September 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 448 pages
ISBN-10 ‏ : ‎ 0132806460
ISBN-13 ‏ : ‎ 978-0132806466
Dimensions ‏ : ‎ 17.8 x 2.4 x 23.1 cm

Customer Reviews:
26

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Judy Strauss

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I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.

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SUMIT SINGH

Four Stars

Reviewed in India on 16 January 2018

Verified Purchase

Description is good

Joy Ching

E-Marketing 6th ed.

Reviewed in the United States on 14 April 2013

Verified Purchase

Great on the delivery...doing my assignments as I write. The shipping charge was a little pricy, but the book was in great condition (and did not smell like smoke...as other books I had purchased). Thank you.

Skipper management

E-marketing 6th ed

Reviewed in the United States on 15 August 2011

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Strong backgroung, good read, quite up to date.It takes a holistic approach to the subject. Lack of references is a bit surprising.
Jorge

Stephanie Tracey

terrible textbook

Reviewed in the United States on 2 May 2012

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Disappointing textbook. To start, the lack of color is dismal, but of less importance. However, from a MARKETING book, I expected it to be a little more eye-grabbing.
More importantly this book regularly cites wikipedia as a source, and I caught at least two examples of incorrect information when discussing how companies fit certain profiles. In one example it states that Kit Kat is a Nestle brand when it is produced by Hershey's. It also uses companies as examples that have long since been bought out by other companies. While neither of these two items errodes the core idea of marketing, they were just easily spotted. It makes it difficult to trust the core information when something so simple as a little research could correct these errors. Along with the wikipedia citing, I don't know that I would trust this source as 'authoritive'

One person found this helpful

WhiteFox

Business

Reviewed in the United States on 17 December 2014

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Okay book. Good for class.

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E-Marketing: International Edition Paperback – 19 September 2011

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About the author

Judy Strauss

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