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Marketing Communications Paperback – 20 October 2014

by John Egan (Author)
4.3 4.3 out of 5 stars 25 ratings
Edition: 2nd
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Marketing Communications
Marketing Communications
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How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?

In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. 'Insight' boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in 'marcoms'; it will make your study fun along the way.

For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan

This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.

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  1. ISBN-10
    144625903X
  2. ISBN-13
    978-1446259030
  3. Edition
    2
  4. Publisher
    Sage Publications Ltd
  5. Publication date
    20 October 2014
  6. Language
    English
  7. Dimensions
    19.69 x 1.91 x 26.04 cm
  8. Print length
    440 pages
  9. See all details
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Product description

Review

John Egan has done an excellent job in the latest comprehensive edition of Marketing Communications: he combines a compelling writing style and excellent exemplification with stimulating case studies and up-to-date theoretical content. This text is an excellent choice for communication researchers and students studying a programme or module on marketing communications. -- Professor Paul Baines

About the Author

Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.

Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.

He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.

Product details

  • Publisher ‏ : ‎ Sage Publications Ltd; 2 edition (20 October 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 440 pages
  • ISBN-10 ‏ : ‎ 144625903X
  • ISBN-13 ‏ : ‎ 978-1446259030
  • Dimensions ‏ : ‎ 19.69 x 1.91 x 26.04 cm
  • Customer Reviews:
    4.3 4.3 out of 5 stars 25 ratings

About the author

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John Egan

John Egan

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4.3 out of 5
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monica
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 24 May 2017
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Brent
5.0 out of 5 stars Excellent Read
Reviewed in the United States on 13 September 2015
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Excellent read: I found this book to be extremely thorough, engaging, informational, and just a pure pleasure to read. This is rare quality for a textbook.
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Luxin
5.0 out of 5 stars good
Reviewed in the United States on 4 October 2015
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Joro
2.0 out of 5 stars The most "simple" textbook I have ever read!
Reviewed in the United Kingdom on 4 March 2015
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Written in a very simplistic manner! Lacking in comprehensive case studies and full of author-defined(not academia -acknowledged)terminology!Deffinetely wouldn't recommend it !
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