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Marketing Channels : A Management View: A management view Hardcover – 16 July 2003
by
Bert Rosenbloom
(Author)
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
- ISBN-109780324186932
- ISBN-13978-0324186932
- Edition7th
- PublisherSouth West College ISE
- Publication date16 July 2003
- LanguageEnglish
- Dimensions20.32 x 3.18 x 25.4 cm
- Print length672 pages
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Product details
- ASIN : 0324186932
- Publisher : South West College ISE; 7th edition (16 July 2003)
- Language : English
- Hardcover : 672 pages
- ISBN-10 : 9780324186932
- ISBN-13 : 978-0324186932
- Dimensions : 20.32 x 3.18 x 25.4 cm
- Customer Reviews:
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4.2 out of 5 stars
4.2 out of 5
79 global ratings
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Brandon Taylor
5.0 out of 5 stars
Great book
Reviewed in the United States on 17 July 2011Verified Purchase
I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to the final consumer, or other businesses. Also, the real-world examples that are discussed in the cases will not change often, the only issue is the companies that are presented may have gone bankrupt. It may seem like common sense after reading, but many people would never think of how many of the concepts discussed in the book are used in the real world. I recently graduated with a BS, and feel I learned the most from this book than any one I read in the past. If you are interested in logistics and/or marketing, this will probably be the most useful source of information you will need.
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TG
5.0 out of 5 stars
Great Marketing Book for Entry Level Studies
Reviewed in the United States on 6 May 2011Verified Purchase
I'm a student at Strayer University and I needed this book for my Business Logistics Class. It was great to find this book at a reasonable price and I love the fact that I received it on time. Thanks for providing me with fast and accurate service.