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Marketing Management Hardcover – 8 February 2011

by Philip T. Kotler (Author), Kevin Lane Keller (Author)
4.2 out of 5 stars 391
Edition: 14th
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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  1. ISBN-10
    0132102927
  2. ISBN-13
    978-0132102926
  3. Edition
    14th
  4. Publisher
    Pearson
  5. Publication date
    8 February 2011
  6. Language
    English
  7. Dimensions
    22.35 x 3.05 x 27.69 cm
  8. Print length
    816 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 14th edition (8 February 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 816 pages
  • ISBN-10 ‏ : ‎ 0132102927
  • ISBN-13 ‏ : ‎ 978-0132102926
  • Dimensions ‏ : ‎ 22.35 x 3.05 x 27.69 cm
  • Customer Reviews:
    4.2 out of 5 stars 391

About the author

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Philip Kotler

Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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Amazon Customer
5.0 out of 5 stars Excellent
Reviewed in the United States on 5 June 2023
Verified Purchase
Excellent book for marketing
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Nila
5.0 out of 5 stars Absolutely perfect
Reviewed in Germany on 28 March 2024
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Very Happy to have that book
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Neil
5.0 out of 5 stars Five Stars
Reviewed in Canada on 31 March 2018
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product as described. I would come back again.
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Priss
3.0 out of 5 stars Mira el lenguage
Reviewed in Spain on 28 February 2019
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Libro esta en POLACO. Leer descripcion antes de comprar!!!
3 people found this helpful
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Akash Chaudhary
1.0 out of 5 stars Very poor kindle edition of a great book
Reviewed in India on 6 September 2015
Verified Purchase
Very poor kindle edition of a great book. Bought it half an hour back and I see there are no figures, instead only the Fig 1.1 and Fig 1.2 etc are mentioned. I am surprised how can they even sell this officially.
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