Buy new:
$99.00
FREE delivery 30 April - 7 May. Details
Or fastest delivery 29 April - 1 May. Details
Only 1 left in stock.
$$99.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$99.00
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Smiling Bookstore AU
Ships from
Smiling Bookstore AU
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. However, if your item is damaged or defective, you may be entitled to a remedy after 30 days. Contact the seller or visit Third-Party Seller Returns to learn more.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Kenneth E. Clow
Follow
Something went wrong. Please try your request again later.

Integrated Advertising, Promotion and Marketing Communications: Global Edition Paperback – 29 January 2009

by Kenneth E. Clow (Author), Donald E. Baack (Author)
4.4 out of 5 stars 33
See all formats and editions

There is a newer edition of this item:

Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
$127.18
(12)
In stock
{"desktop_buybox_group_1":[{"displayPrice":"$99.00","priceAmount":99.00,"currencySymbol":"$","integerValue":"99","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"6zKp8pE2GNT8IxlZcn%2B5PzttZOD%2BzKe%2B52E5lJzLPnIkSJ%2FvNl0S%2Fltimy6kobYykg3VsG5EhbvuT8U3KAeFj2fqvfd01Jat%2BseA1%2Bb9IkafQ%2BUcwFmIXusb2zU2wz94K7IIXtBil57fa7JujulesqX9TtdniPEZQBCqFZLi%2Bs2VhQvibqGRu1lLbdPs65yq","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

For undergraduate Advertising and Integrated Marketing Communication courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

Previous page
  1. Print length
    480 pages
  2. Language
    English
  3. Publisher
    Pearson Education
  4. Publication date
    29 January 2009
  5. Dimensions
    27.5 x 1.7 x 21.6 cm
  6. ISBN-10
    0138157375
  7. ISBN-13
    978-0138157371
  8. See all details
Next page

Product details

  • Publisher ‏ : ‎ Pearson Education; 4th edition (29 January 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 480 pages
  • ISBN-10 ‏ : ‎ 0138157375
  • ISBN-13 ‏ : ‎ 978-0138157371
  • Dimensions ‏ : ‎ 27.5 x 1.7 x 21.6 cm
  • Customer Reviews:
    4.4 out of 5 stars 33

About the author

Follow authors to get new release updates, plus improved recommendations.
Kenneth E. Clow

Kenneth E. Clow

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Ken Clow is a professor of Marketing at the University of Louisiana at Monroe and author of multiple textbooks in advertising and marketing.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
33 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Deepak
5.0 out of 5 stars Five Stars
Reviewed in India on 18 September 2015
Verified Purchase
Very good book for integrated marketing communications. Must have
Report
MidTen Maven
5.0 out of 5 stars Great Service!
Reviewed in the United States on 15 February 2010
Verified Purchase
This is a great book for those wishing to review integrated communication strategies, or transition their marketing career. I ordered this book the weekend before Christmas and received it within 2 days. Great response and service!
Report
derrian
4.0 out of 5 stars Good but,
Reviewed in the United States on 8 September 2020
Verified Purchase
I bought the book for cheap, maybe like $8 but it has a few stains on a couple of pages.
Customer image
derrian
4.0 out of 5 stars Good but,
Reviewed in the United States on 8 September 2020
I bought the book for cheap, maybe like $8 but it has a few stains on a couple of pages.
Images in this review
Customer image
Customer image
Report
Briana
5.0 out of 5 stars Great buy
Reviewed in the United States on 14 March 2015
Verified Purchase
The book was in great condition $100 book and I paid a little bit ofnothing for it.
One person found this helpful
 Report
I. Armstrong
3.0 out of 5 stars Good book, some dated examples, frequent missing CD
Reviewed in the United States on 22 July 2005
Verified Purchase
I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about them, this is a great textbook.

That's the good.

The bad is that a number of examples are quite dated. For example, the book claims that Nintendo owns something like 82% of the video game market. How many years ago was this written and how would Sony and Mircrosoft respond? Intel's partnership with Gateway is mentioned in co-branding whereas the modern example would be Dell. Intel actually pays for 2/3 of Dell's advertising as part of the Intel Inside promotion.

Furthermore, the book makes no mention of Account Planning, and increasingly important field in advertising. One would think we still lived in 1992 when the Account Executive was asked to handle all strategic decicisions.

The book needs an overhaul in these ways but the essence is still very solid.
[...]
If you need to buy this textbook, buy it early, and make sure you get the CD. If you don't, send it back.
12 people found this helpful
 Report