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Business to Business Marketing: Relationships, Networks and Strategies Paperback – 25 November 2010

by Ellis (Author)
4.0 out of 5 stars 10
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues.
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  1. ISBN-10
    0199551685
  2. ISBN-13
    978-0199551682
  3. Publisher
    Oxford University Press UK
  4. Publication date
    25 November 2010
  5. Language
    English
  6. Dimensions
    24.13 x 18.8 x 1.78 cm
  7. Print length
    384 pages
  8. See all details
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Product description

From the Publisher

Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.

About the Author

Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.

Product details

  • Publisher ‏ : ‎ Oxford University Press UK (25 November 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0199551685
  • ISBN-13 ‏ : ‎ 978-0199551682
  • Dimensions ‏ : ‎ 24.13 x 18.8 x 1.78 cm
  • Customer Reviews:
    4.0 out of 5 stars 10

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Jeanette Galway
1.0 out of 5 stars One Star
Reviewed in the United States on 14 September 2014
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This book was water damaged when I received it, not impressed
One person found this helpful
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ANDREA GARCIA MANSILLA
4.0 out of 5 stars Perfect!
Reviewed in Spain on 11 September 2014
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El libro está en perfecto estado y llegó antes del tiempo estimado. Volveré a confiar en el vendedor. Muchas gracias
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Sarah
4.0 out of 5 stars Recommendable
Reviewed in the United Kingdom on 31 July 2014
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very helpful, good structure!
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