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Jeffrey M. Perloff
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Managerial Economics and Strategy Hardcover – 20 August 2013

by Jeffrey M. Perloff (Author), James A. Brander (Author)
3.6 out of 5 stars 9
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Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:

  • ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
  • ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics

MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Previous page
  1. Print length
    688 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    20 August 2013
  5. Dimensions
    20.57 x 2.79 x 25.65 cm
  6. ISBN-10
    0321566440
  7. ISBN-13
    978-0321566447
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 1st edition (20 August 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 688 pages
  • ISBN-10 ‏ : ‎ 0321566440
  • ISBN-13 ‏ : ‎ 978-0321566447
  • Dimensions ‏ : ‎ 20.57 x 2.79 x 25.65 cm
  • Customer Reviews:
    3.6 out of 5 stars 9

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Jeffrey M. Perloff

Jeffrey M. Perloff

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3.6 out of 5 stars
3.6 out of 5
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Katherine Kuo
3.0 out of 5 stars Not sure if it's new
Reviewed in Canada on 12 September 2015
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Did not come wrapped in plastic and the cover was dirty, though the insides seem untouched. Not sure if it's actually new.
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3.0 out of 5 stars Book glue stuck to pages
Reviewed in the United States on 27 October 2013
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The content seems standard of a textbook and I have nothing particularly noteworthy to say there, but the copy I received had glue, possibly from the book itself, that spread to the opening end of the book leaving several hundred pages stuck together. I had to manually go through and separate the pages and clean the edges which was a mild inconvenient. Amazon is always great with these situations even if the problem is with the book itself. Two stars removed for that.
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pete
5.0 out of 5 stars Hated the way it was written but it was a ...
Reviewed in the United States on 11 August 2018
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Hated the way it was written but it was a required text for school and the price was right
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Jamie
3.0 out of 5 stars Poor condition
Reviewed in the United States on 14 November 2019
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Book came as promised but it is in a rough condition.
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Jamie
3.0 out of 5 stars Poor condition
Reviewed in the United States on 14 November 2019
Book came as promised but it is in a rough condition.
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UAstudentn
1.0 out of 5 stars Book not a necessary companion to MyEconLab
Reviewed in the United States on 21 January 2016
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If you are in a course where the only assignments are through MyEconLab- DON'T waste your money on this book! Only because you can access pretty much everything you need through MEL. I didn't once open my actual textbook. I wish I'd saved my money. The assignments on MEL allow you to see how a problem is done, and that is the only way I got through the homeworks and quizzes.
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