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Marketing: Planning and Strategy with Online Study Tools 12 months Product Bundle – 4 November 2011

by Subash Jain (Author), George Haley (Author), Ranjit Voola (Author),
Edition: 1st
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While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
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  1. ISBN-10
    0170189392
  2. ISBN-13
    978-0170189392
  3. Edition
    1st
  4. Publisher
    CENGAGE AUSTRALIA
  5. Publication date
    4 November 2011
  6. Language
    English
  7. Dimensions
    21 x 3 x 27.6 cm
  8. Print length
    496 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ CENGAGE AUSTRALIA; 1st edition (4 November 2011)
  • Language ‏ : ‎ English
  • Product Bundle ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 0170189392
  • ISBN-13 ‏ : ‎ 978-0170189392
  • Dimensions ‏ : ‎ 21 x 3 x 27.6 cm

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