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Marketing for Hospitality and Tourism: Pearson New International Edition Paperback – 17 July 2013

by Philip Kotler (Author), John T. Bowen (Author), James Makens Ph.D. (Author)
4.3 out of 5 stars 89
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Previous page
  1. Print length
    636 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    17 July 2013
  5. Dimensions
    21.7 x 2.4 x 27.3 cm
  6. ISBN-10
    1292020032
  7. ISBN-13
    978-1292020037
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 6th edition (17 July 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 636 pages
  • ISBN-10 ‏ : ‎ 1292020032
  • ISBN-13 ‏ : ‎ 978-1292020037
  • Dimensions ‏ : ‎ 21.7 x 2.4 x 27.3 cm
  • Customer Reviews:
    4.3 out of 5 stars 89

About the authors

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  1. Philip Kotler

    Philip Kotler

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    Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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  2. John Bowen

    John Bowen

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    Discover more of the author’s books, see similar authors, read author blogs, and more

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yash b.
5.0 out of 5 stars Good book for professional help.
Reviewed in India on 10 August 2019
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Evergreen book, helps anytime you read it.
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Mariya
5.0 out of 5 stars Fantastic book
Reviewed in the United States on 31 March 2014
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Fantastic book! I really enjoy this book for my marketing class, and i think it contains many beneficial information. Moreover, the seller of this book did a great job! Thank you!
One person found this helpful
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Elena Ramirez
5.0 out of 5 stars Condition of the book
Reviewed in Canada on 8 February 2014
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The book was in great condition, it was basically new, None of the pages were damage. I really like it.
One person found this helpful
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CARLA
5.0 out of 5 stars Very useful for students
Reviewed in the United Kingdom on 26 September 2014
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This is a book very easy to read and very understandable. I recommend it for marketing students.
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Steven Wang
5.0 out of 5 stars Five Stars
Reviewed in Canada on 3 October 2015
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Good quality
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