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International Business: The Challenges of Globalization, Global Edition Paperback – 24 March 2015

4.6 out of 5 stars 12 ratings

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Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Product description

From the Back Cover

A comprehensive and concise coverage of International Business hallmark concepts

  • UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text
  • Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.
  • Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.
  • Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
  • UPDATED! Reorganized chapters include new information and facilitate better learning flow
  • Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.
  • UPDATED! Chapter 1 has been reorganized, restructured, and compressed for a better flow of information that directly aligns each major concept with the chapter and its summary.
  • UPDATED! Chapter 2 has been updated to better cover the role of culture in business.
    • NEW! Culture in the Global Workplace section further introduces people to different cultures and the way they view business.
    • NEW! The 6th Hofstede Dimension, indulgence v. restraint, is covered in this chapter.
  • REVISED! Chapters 3 and 4 have been blended and redesigned into a political economy framework that emphasizes the book’s aim to address international business through an integrated approach.
  • REVISED! Chapter 8 coverage of regional integration is now presented as a debate.
  • REVISED! Pearson MyLab Management is now more integrated throughout the text.

Pearson MyLab Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Product details

  • Publisher ‏ : ‎ Pearson
  • Publication date ‏ : ‎ 24 March 2015
  • Edition ‏ : ‎ 8th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 1292095040
  • ISBN-13 ‏ : ‎ 978-1292095042
  • Item weight ‏ : ‎ 1.01 kg
  • Dimensions ‏ : ‎ 22 x 2 x 27.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 12 ratings

About the author

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John J. Wild
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Blog- WildAccounting.com

I am a full professor at the University of Wisconsin in Madison, where I teach accounting and business courses. I previously was a professor at Michigan State University where I taught for several years. I also taught at the University of Manchester, England. I received my PhD from the University of Wisconsin. I have received many teaching and research grants, and I am a past KPMG Peat Marwick National Fellow.

I have taught a wide range of accounting courses over the years, but more recently have concentrated on the introductory principles course, the financial and managerial accounting courses, along with financial statement analysis and valuation. For many years I have coordinated the financial and managerial accounting principles course; most recently with an online and blended learning delivery system. I apply an active learning style in the classroom in collaboration with team learning activities. I strive to be on the frontier of teaching developments, including the science of learning and the use of technologies to aid student learning.

I thoroughly enjoy teaching and have been fortunate to receive several teaching awards for both undergraduate and graduate teaching. I love to write, and have published several books and research articles. My books include Fundamental Accounting Principles, Financial and Managerial Accounting, Managerial Accounting, Financial Accounting, and Financial Accounting Fundamentals. My research articles appear in leading academic journals, including The Accounting Review, the Journal of Accounting Research, the Journal of Accounting and Economics, the Contemporary Accounting Research, the Journal of Accounting, Auditing and Finance, the Journal of Accounting and Public Policy, and others. I served for several years as the associate editor of Contemporary Accounting Research, and on the editorial boards of The Accounting Review and other leading journals.

My family enjoys numerous sporting activities, especially boating, jet-skiing, and hiking. We also enjoy traveling to new places, particularly warm weather locations in winter months!

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4.6 out of 5 stars
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  • Book Lover
    5.0 out of 5 stars Really helpful towards my studies
    Reviewed in the United Kingdom on 12 July 2023
    Verified Purchase
    I enjoyed the parts this book bring to my studies
  • Good Read...
    5.0 out of 5 stars Good Insights
    Reviewed in Germany on 29 May 2018
    Verified Purchase
    The book is part of an MBA programme and gives good and detailed insights into international business from globalisation, economic policy to FDI. A great learning tool.
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 7 June 2017
    Verified Purchase
    Came in good shape. Not hardback. Had to put in 3 ring binder. Besides that came in great shape
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 23 February 2017
    Verified Purchase
    Product came as expected, and as neat as possible.