I have accounting in my bachelor degree and finance in my master degree. I am now a PhD student in applied finance so that I need econometric analysis for my PhD thesis. Further, my work as a project based consultant / advisor also requires sufficient applied econometric analysis.
I like this book since the book satisfies what I need. Together with two computer supplement books (Using EViews and STATA), I learn lot about econometric fundamentals: theory and practice (application in EViews and STATA). I find that this book is very useful for both my academic work and consulting (practice) work. This book explains econometric principles well, direct and clear illustration so that for Non-Economics reader like me would be easy to grasp the methods in econometrics subject.
Well, I realize that this textbook might not sufficient enough for advanced econometric level (like Verbeek, 2012; Greene, 2011, etc). But, in my two cent opinion, the advanced econometric level is suitable for those who want to "produce" new econometric methods, not the "consumer" of econometric methods. As I worked in the applied econometric analysis, I think this book is sufficient, regardless the "drawback" I noted.
Also, the price is quite expensive :-) Perhaps, it should provide special discount for those who buy the textbook with the supplement computer books so that I could rate six-stars :-)