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C. Merle Crawford
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New Products Management Hardcover – 17 March 2014

4.2 out of 5 stars 73
Edition: 11th
See all formats and editions
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Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
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  1. ISBN-10
    007802904X
  2. ISBN-13
    978-0078029042
  3. Edition
    11th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    17 March 2014
  6. Language
    English
  7. Dimensions
    19.69 x 3.18 x 24.13 cm
  8. Print length
    608 pages
  9. See all details
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About the Author

Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 11th edition (17 March 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 608 pages
  • ISBN-10 ‏ : ‎ 007802904X
  • ISBN-13 ‏ : ‎ 978-0078029042
  • Dimensions ‏ : ‎ 19.69 x 3.18 x 24.13 cm
  • Customer Reviews:
    4.2 out of 5 stars 73

About the author

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C. Merle Crawford

C. Merle Crawford

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4.2 out of 5 stars
4.2 out of 5
73 global ratings

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Lauren
5.0 out of 5 stars Actually a good textbook w/ real examples
Reviewed in the United States on 1 February 2020
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I really enjoyed reading the real life examples in this textbook. I usually buy the book and it sits on my desk for 6 months, but I actually read and used this one. Would recommend.
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hassan
5.0 out of 5 stars Awesome
Reviewed in Canada on 1 October 2017
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It is exactly what I needed
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Podoreski Izidor
5.0 out of 5 stars Ok
Reviewed in the United States on 26 January 2022
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Super
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jody
3.0 out of 5 stars It was a great book and I enjoyed it a lot
Reviewed in the United States on 29 April 2017
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It was a great book and I enjoyed it a lot, I like the fact it gets that in depth.
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Luis m diaz
5.0 out of 5 stars great
Reviewed in the United States on 22 May 2019
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very good condition
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