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International Business, Global Edition Paperback – 25 April 2014

by Ricky Griffin (Author), Michael Pustay (Author)
3.5 out of 5 stars 2
Edition: 8th
See all formats and editions

There is a newer edition of this item:

International Business: A Managerial Perspective, Global Edition
International Business: A Managerial Perspective, Global Edition
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For International Business courses.


Successfully prepare students for the international marketplace.

 

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

 

Previous page
  1. ISBN-10
    1292018216
  2. ISBN-13
    978-1292018218
  3. Edition
    8th
  4. Publisher
    Pearson
  5. Publication date
    25 April 2014
  6. Language
    English
  7. Dimensions
    22 x 2.4 x 27.3 cm
  8. Print length
    624 pages
  9. See all details
Next page

Product description

From the Back Cover

Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
  • Product safety and counterfeit products
  • Coverage of sovereign wealth funds
  • Subprime meltdown
  • Google and eBay’s struggles in China
The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends:
  • The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, “People, Planet, and Profits,” to address the challenges that international businesses face in promoting their triple bottom lines.
  • The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising wages in China.
  • New and updated profiles of the challenges and opportunities provided international firms as they confront and master the complexities of the international marketplace, including new cases and boxes featuring Apple, Huawei, Anglo American PLC, Foxconn, and McDonalds, and updated treatments of LVMH, Lenovo, Tata, Nokia, Disney, Telefónica, Unilever, and Danone, among others.
  • New and updated analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the international cinema market, Germany’s Mittelstand, and the international airline industry.
  • New and updated cases exploring how firms address cultural, legal, and technological differences among countries. Students gain deeper and more nuanced understandings of the politics, culture, and social problems of individual countries through in-depth examination of issues such as Russia and the rule of law, the European Union’s implementation of the Treaty of Lisbon, Brazil and poverty reduction, Japan and its cultural and demographic challenges, the hidden role of the Communist Party in Chinese businesses, U.S. retailers and Chinese consumers, Islamic finance, the GLOBE leadership project, and the growth of unionization activity in China.
  • New and updated examples and cases assessing the ethical and social responsibilities of international businesses and international businesspeople, including Foxconn, disposal of e-waste, BP and the Gulf oil spill, green energy and free trade, DuPont’s quest for zero waste, Maersk and pollution in Hong Kong harbor, the Chad pipeline, the Siemens bribery scandal, and Grameen Bank.
  • New and updated examples of international trade and investment conflicts and the challenges they present international business practitioners, including Huawei’s struggles to enter the U.S. market, the global currency war, rare earths, tax shelters, jumbo jet subsidies, sovereign wealth funds, and trade in counterfeit goods.
  • The eighth edition also provides up-to-date coverage of the impact of how recent natural disasters and political upheavals have affected international business. Examples include the earthquake and tsunami that shattered Japan and the resultant impact on global supply chains, Toyota’s

Product details

  • Publisher ‏ : ‎ Pearson; 8th edition (25 April 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 624 pages
  • ISBN-10 ‏ : ‎ 1292018216
  • ISBN-13 ‏ : ‎ 978-1292018218
  • Dimensions ‏ : ‎ 22 x 2.4 x 27.3 cm
  • Customer Reviews:
    3.5 out of 5 stars 2

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2.0 out of 5 stars The book arrived damaged
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