Jane Summers is an associate professor of marketing in the School of Management and Enterprise at the University of Southern Queensland. She has spent many years both as a marketing practitioner and as an academic. Her teaching and research interests are in the areas of consumer behaviour, sports marketing and digital pedagogy.
Brett Smith has been a practitioner in business systems and technology for more than two and a half decades, during which time he has relied heavily on well-developed communication skills to formulate and communicate business systems solutions. His career has spanned both the corporate and academic sectors and he holds three degrees in business and technology related areas. Brett currently provides business systems consulting services to the corporate sector through his company, BisVision Australia.
The fourth edition of this popular handbook has been revised and updated to equip contemporary university students with the written and oral communication guidelines they need. Suitable for use across all disciplines, the handbook provides successful approaches to researching, writing and referencing, along with a wealth of examples and practical tips for preparing and presenting oral reports, essays and assignments.
Features of the handbook:
- spiral binding and handy chapter tabs that make the new handbook even easier to use as a ready reference
- enhanced coverage of web research and referencing
- consistent guidelines for students of all subject disciplines to use across all of their university studies
- a clear outline of the minimum requirements for formal presentation of written and oral work
- an easy way for university lecturers to apply a consistent approach in the assessment of students’ formal work, irrespective of department, course or level of study
- a clear demonstration to students that good communication skills play an integral role in their studies and will prove essential in their careers
- an integrated focus on how the Internet and social media are interwoven into modern communication, including information relating to the usage of ePortfolios, Wikis and Weblogs for assessment; the role of Turnitin and Wikipedia; and techniques for determining the quality of online sources
- a concluding chapter dedicated to aiding students in their quest for employment, offering support to students beyond their degree, including techniques for using social media eff ectively in the job application process.
A valuable reference that can be used for the duration of the student’s degree, this handbook has received overwhelming endorsement from both students and staff since its inception in 1995.
From the Back Cover
The fourth edition of this popular handbook has been revised and updated to equip contemporary university students with the written and oral communication guidelines they need. Suitable for use across all disciplines, the handbook provides successful approaches to researching, writing and referencing, along with a wealth of examples and practical tips for preparing and presenting oral reports, essays and assignments.
Features of the handbook:
- spiral binding and handy chapter tabs that make the new handbook even easier to use as a ready reference
- enhanced coverage of web research and referencing
- consistent guidelines for students of all subject disciplines to use across all of their university studies
- a clear outline of the minimum requirements for formal presentation of written and oral work
- an easy way for university lecturers to apply a consistent approach in the assessment of students’ formal work, irrespective of department, course or level of study
- a clear demonstration to students that good communication skills play an integral role in their studies and will prove essential in their careers
- an integrated focus on how the Internet and social media are interwoven into modern communication, including information relating to the usage of ePortfolios, Wikis and Weblogs for assessment; the role of Turnitin and Wikipedia; and techniques for determining the quality of online sources
- a concluding chapter dedicated to aiding students in their quest for employment, offering support to students beyond their degree, including techniques for using social media eff ectively in the job application process.
A valuable reference that can be used for the duration of the student’s degree, this handbook has received overwhelming endorsement from both students and staff since its inception in 1995.
About the Author
Jane Summers is an associate professor of marketing in the School of Management and Enterprise at the University of Southern Queensland. She has spent many years both as a marketing practitioner and as an academic. Her teaching and research interests are in the areas of consumer behaviour, sports marketing and digital pedagogy.
Brett Smith has been a practitioner in business systems and technology for more than two and a half decades, during which time he has relied heavily on well-developed communication skills to formulate and communicate business systems solutions. His career has spanned both the corporate and academic sectors and he holds three degrees in business and technology related areas. Brett currently provides business systems consulting services to the corporate sector through his company, BisVision Australia.
