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Philip Kotler
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Marketing for Hospitality & Tourism: International Edition Paperback – 4 May 2009

by Philip T. Kotler (Author), John T. Bowen (Author), James Makens Ph.D. (Author)
4.5 out of 5 stars 23
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THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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  1. Print length
    720 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    4 May 2009
  5. Dimensions
    21.6 x 2.6 x 27.4 cm
  6. ISBN-10
    0132453134
  7. ISBN-13
    978-0132453134
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 5th edition (4 May 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 0132453134
  • ISBN-13 ‏ : ‎ 978-0132453134
  • Dimensions ‏ : ‎ 21.6 x 2.6 x 27.4 cm
  • Customer Reviews:
    4.5 out of 5 stars 23

About the author

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Philip Kotler

Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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4.5 out of 5 stars
4.5 out of 5
23 global ratings

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Cristina C
5.0 out of 5 stars Nice guide
Reviewed in Spain on 18 June 2016
Verified Purchase
This is a nice guide for someone who wants to know more marketing from a hospitality and tourism point of view. I've used it as extra material for my classes and it's been great.
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Jay
5.0 out of 5 stars Buying Text Books For A Long Time
Reviewed in the United States on 9 October 2014
Verified Purchase
Bought this book for my first semester and the book reached my destination in no time,and the book was in great condition
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adi
5.0 out of 5 stars Great book
Reviewed in Canada on 9 March 2013
Verified Purchase
It is a great book for college students. It gives students an opportunity to learn about Hospitality Industry. It teaches them how to enter the hospitality industry and manage it.
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Manfred Maus
5.0 out of 5 stars Unübertroffen
Reviewed in Germany on 15 March 2013
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Sehr anschaulich mit starkem Praxisbezug. Dieses Buch deckt alles ab, was eine Führungskraft aus der Hotellerie heute zum Marketing wissen muss.
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JOESKY9
5.0 out of 5 stars Important Student Textbook
Reviewed in the United Kingdom on 30 July 2012
Verified Purchase
This is an important text book for anyone studying tourism. The book includes all of the necessary information that any undergraduate studying hospitality and tourism needs to have in his/her briefcase. It is clearly written and easily understood
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