Strategic Sport Marketing, 4th Edition by David Shilbury, Paperback, 9781743314777 | Buy online at The Nile
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Strategic Sport Marketing, 4th Edition

Author: David Shilbury, Hans Westerbeek, Shayne Quick, Daniel C. Funk and Adam Karg  

ISBN / EAN: 9781743314777
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Summary

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

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Description

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service, and social media, as well as new case studies.

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Critic Reviews

'A sport marketing text at the undergraduate level needs to engage both student and teacher... I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '... a comprehensive illustration of the integration of sport marketing theory with sport marketing practice' - Journal of Sport Management

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About the Author

DAVID SHILBURY is the Foundation Professor of Sport Management at Deakin University and is the senior associate editor of the Journal of Sport Management and a former editor of Sport Management Review. HANS WESTERBEEK is Dean of the College of Sport and Exercise Science at Victoria University and author of more than ten books on sport business. SHAYNE QUICK is an Adjunct Professor at the Democritus University of Thrace, Greece, and former President of the Sport Management Association of Australia and New Zealand. DANIEL C. FUNK is Professor of Sport Marketing with the School of Tourism and Hospitality Management, Temple University, USA. ADAM KARG is a Lecturer in Sport Management with the School of Management & Marketing at Deakin University.

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More on this Book

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

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Product Details

Publisher
Taylor & Francis | Allen & Unwin
Published
29th January 2014
Edition
4th
Pages
404
ISBN
9781743314777

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Product Unavailable
ISBN / EAN: 9781743314777
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!