Buy new:
$55.53
Dispatched from: Amazon US
Sold by: Amazon US
$55.53
Only 1 left in stock.
US imports may differ from local products. Additional terms apply. Learn More.

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions, or plugs (you may require an adapter).
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store
$$55.53 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$55.53
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon US
Amazon US
Ships from
Amazon US
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$61.59
Average condition with moderate shelf wear to binding and pages. May contain minor highlighting and writing within. Average condition with moderate shelf wear to binding and pages. May contain minor highlighting and writing within. See less
FREE delivery 15 - 23 July. Details
Only 1 left in stock.
$$55.53 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$55.53
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from and sold by Libup Booksaroo.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Charles W. Lamb
Follow
Something went wrong. Please try your request again later.

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) Paperback – 7 February 2017

by Charles W. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author)
4.4 out of 5 stars 231 ratings
Edition: 11th
Or $18.52 /mo (3 mo). View 2 plans

You can select and apply an appropriate plan based on your cart value at checkout.

Payment options Interest Total*
$18.52/mo (3 mo)
minimum purchase of $50 		0% $55.53

Learn more

* The payment amount shown here does not include the cost of any additional selected options. See total payment amount (including shipping cost) at the checkout.

** Latitude: Monthly credit card fee (currently $10.95) will apply. Equal monthly repayments apply, account fees, late fees apply. Provider may charge interest. Exclusions apply. For more details click on Learn more above. You acknowledge that credit is provided to you by Latitude Finance Australia ABN 42 008 583 588, Australian Credit Licence number 392145, and the instalment plan is subject to the terms and conditions imposed on you by Latitude. Equal monthly repayments apply (exact amounts specified in your Latitude statement) and card fees will be charged by Latitude. If you fail to make your minimum monthly payment for two consecutive months, you agree that your equal monthly payment plans (Instalment Interest Free Promotion) with a term of fewer than 33 months will change into a minimum monthly payment plan (Interest Free Promotion) for the remaining duration of the initial plan term. If you fail to make a payment on time, Latitude will charge late fees. Latitude will also charge interest on any outstanding balance at the end of the instalment plan period you select at the rate set out in its T&Cs (currently 29.99% p.a.). Interest may also apply to other Latitude credit card transactions or if you do not comply with the Latitude T&Cs.
Account type Interest
Zip Pay
Always interest free^
Zip Money
12 mo interest free,
25.9% p.a. thereafter*

Learn more

The payment amount shown here does not include the cost of any additional services. See total payment amount (including shipping cost) at the checkout.

^Zip Pay: This is a credit product and is interest free. Minimum monthly repayments are required. A monthly account fee of $9.95 is charged by Zip and is subject to change. Pay your closing balance in full by the due date each month and Zip will waive the fee. Available to approved applicants only and subject to completion of satisfactory credit assessment by Zip. Other charges may be payable. Fees and charges subject to change. Zip T&Cs apply. T&Cs available on application. See your Zip contract for further details. Credit provided by Zip Money Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.

*Zip Money: Interest free term subject to minimum spend and promotional partner offer. Available to approved applicants only and subject to completion of satisfactory credit check. The repayment advertised will repay the transaction balance within the advertised interest free period. A monthly account fee of $9.95 applies and a one off establishment fee may apply for new customers. Under the contract, minimum monthly repayments are required and will vary depending on your credit limit. Instalment plans split eligible purchases of $300 and above into equal repayments within the interest free period. If you turn off instalments, transactions will be reverted to the minimum monthly repayment. Paying only the minimum monthly repayment may not necessarily repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable interest rate, 25.9% per annum, as at 1 June 2023. Other charges may be payable, see T&Cs. Interest, fees and charges are subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number (441878).
{"desktop_buybox_group_1":[{"displayPrice":"$55.53","priceAmount":55.53,"currencySymbol":"$","integerValue":"55","decimalSeparator":".","fractionalValue":"53","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"mviJfegUOShTXPk42pWDlxOUkasmxbkzW6he8GzWs3s5oC2wPQVRvw49E7hDOEEJeBqWj8l5nqm0p54BCo9LS1BfbbScbDKXoRHXJ6c8yMfvWS4VQH9EKlx6SGEel903KfeT%2B5SNHsRePkQ1dz7LALQeA8IuyH4uF7Mof2qIPj8Bsu29sdV%2F5Sr4LZ8QVm%2BR","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$61.59","priceAmount":61.59,"currencySymbol":"$","integerValue":"61","decimalSeparator":".","fractionalValue":"59","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"mviJfegUOShTXPk42pWDlxOUkasmxbkzRtKprUf%2FkbLf1KLabi1u2fxoCo6MR%2F0PBcawEfBOFLU7cnIb75GfcGRpS59ABNvud%2F9LtxYoIQxjBTreXb0B07LjDqxkvxwheFJmB64tGKY8%2BckTvmiEcaT%2FqR4j%2BlKHYk9QOLNauEEggcf%2FMjqb3uGpSXvbhZei","locale":"en-AU","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits' from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Read more
Previous slide of product details
  1. ISBN-10
    1337116807
  2. ISBN-13
    978-1337116800
  3. Edition
    11th
  4. Publisher
    South West College ISE
  5. Publication date
    7 February 2017
  6. Language
    English
  7. Dimensions
    22.23 x 1.91 x 27.94 cm
  8. Print length
    432 pages
Next slide of product details

There is a newer edition of this item:

Mktg (with Mindtap, 1 Term Printed Access Card)
Mktg (with Mindtap, 1 Term Printed Access Card)
$117.95
(219)
Only 1 left in stock.

From the Publisher

4LTR Press Online Includes Flashcards, Quizzes, & Other Tools Accessible from Your Phone!

Did you know?

4LTR Press Online is all about you driving your own learning with the technology you love to use.

Why choose?!

Every 4LTR Press solution comes complete with a print textbook, tear-out review cards, and an interactive digital solution (which offers online study resources).

Shorter chapters!

In a design that's easy to reference, 4LTR Press presents content in a more convenient and accessible style, complete with visuals to help you better recall the content.

Tear-out review cards included!

Review cards are included at the back of the textbook. They contain all the critical information for class and test preparation.

Product description

About the Author

Carl McDaniel is professor emeritus at the University of Texas–Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel’s career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel’s research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC’s mission is to help developing nations increase their exports. He has a bachelor’s degree from the University of Arkansas and his master’s degree and doctorate from Arizona State University.

Joseph Hair is Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at University of South Alabama. Immediately prior to joining the University of South Alabama Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor’s degree in economics, a master’s degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Product details

  • Publisher ‏ : ‎ South West College ISE
  • Publication date ‏ : ‎ 7 February 2017
  • Edition ‏ : ‎ 11th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1337116807
  • ISBN-13 ‏ : ‎ 978-1337116800
  • Item weight ‏ : ‎ 998 g
  • Dimensions ‏ : ‎ 22.23 x 1.91 x 27.94 cm
  • Customer Reviews:
    4.4 out of 5 stars 231 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Charles W. Lamb

Charles W. Lamb

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read book recommendations and more.

Customer reviews

4.4 out of 5 stars
231 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

  • Lily
    5.0 out of 5 stars Overall Thoughts on MKTG 11
    Reviewed in the United States on 2 February 2018
    Verified Purchase
    Would probably not buy this again anytime soon because, hi, I'm Lily, a poor college student. It really followed the online section that went with it for my class, but along with that it very clearly states and defines the different parts and rules of marketing. This textbook-of-sorts provides clear examples and it was really easy for me to follow, clearly defining its terms and going in depth with each aspect of marketing. I once held an entire conversation with a marketing person before class started and even defined a portion of it to him that I wouldn't have known if I hadn't sold what's left of my soul to study and memorize every inch of this book. 10/10 learning. Will make a fantastic knowledge-filled coaster once I finish this class. Probs will use this if I market in the future. Or if I need to out-smart some annoying bloke trying to teach me how to market my life.
    Report
  • Mina
    5.0 out of 5 stars Good textbook
    Reviewed in the United States on 7 February 2020
    Verified Purchase
    It’s a goo cheap alternative to the hard copy book. If you’re looking at this, it’s probably required for class.. tbh you can get by without it. Most of this info is easily accessible online anyways but if you gotta get it, it’s a good download.
    Report
  • torri
    4.0 out of 5 stars terrible glitch but otherwise a great
    Reviewed in the United States on 25 March 2018
    Verified Purchase
    Highlights my notes, I have the kindle version. It just doesn't always save my notes that I type, terrible glitch but otherwise a great purchase
    Report
  • Hannah H
    5.0 out of 5 stars Good book, good content.
    Reviewed in the United States on 23 October 2017
    Format: PaperbackVerified Purchase
    Great book with great, comprehensive material. It came with the Cengage online access so you can get practice quizzes, PowerPoint presentation slides, flash cards, etc. It’s a lot of helpful information plus the online access all rolled into one.
    Report
  • WMAR
    5.0 out of 5 stars Good Value
    Reviewed in the United States on 1 December 2022
    Format: PaperbackVerified Purchase
    Book is in good condition and fast shipping, great value and easy transaction.
    Report