Das Buch gibt ein sehr gutes Verständnis über verschiedene Modelle und Konzepte im EC Umfeld.
Mir fehlen eigentlich nur vermehrt Cases aus dem Europäischen Umfeld...da könnte es mehr geben aus didaktischen Überlegungen, wenn man es im Unterricht einsetzen möchte.
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Electronic Commerce 2008: International Edition Paperback – 15 October 2007
by
Efraim Turban
(Author),
Jae Kyu Lee
(Author),
Dave KIng
(Author),
Judy McKay
(Author),
Peter Marshall
(Author)
&
2
more
There is a newer edition of this item:
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Purchase options and add-ons
For undergraduate and graduate courses in Electronic Commerce.
Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.
- Print length1008 pages
- LanguageEnglish
- PublisherPearson
- Publication date15 October 2007
- Dimensions20.9 x 3.2 x 27.4 cm
- ISBN-100135135443
- ISBN-13978-0135135440
Product details
- Publisher : Pearson; 5th edition (15 October 2007)
- Language : English
- Paperback : 1008 pages
- ISBN-10 : 0135135443
- ISBN-13 : 978-0135135440
- Dimensions : 20.9 x 3.2 x 27.4 cm
- Customer Reviews:
Customer reviews
4.1 out of 5 stars
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W. Kuhn
4.0 out of 5 stars
Sehr gutes Buch im EC Umfeld
Reviewed in Germany on 11 February 2010Verified Purchase