Buy new:
$80.62
RRP: $85.95

Recommended Retail Price (RRP)

The RRP displayed is the recommended retail price of a new product as provided by a manufacturer, supplier or seller. Amazon will display an RRP if the product was purchased on Amazon.com.au or offered to Australian consumers at or above the RRP in a recent period.
Save: $5.33 (6%)
In stock
$$80.62 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$80.62
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon AU
Ships from
Amazon AU
Sold by
Amazon AU
Sold by
Amazon AU
Returns
Eligible for change of mind returns within 30 days of receipt
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. If this item is damaged or defective, you may be entitled to a remedy after 30 days. Visit Returning Faulty Items for more information.
Read our returns policies
Returns
Eligible for change of mind returns within 30 days of receipt
This item can be returned in its original condition within 30 days of receipt for change of mind. If this item is damaged or defective, you may be entitled to a remedy after 30 days. Visit Returning Faulty Items for more information.
Read our returns policies
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
New & Used (8) from
$79.79  & FREE Delivery
Other Sellers on Amazon
Added
$80.49
+ FREE Delivery
Sold by: Amazon US
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

See all
Kim Skildum-Reid
Follow
Kim Skildum-Reid
Follow
Something went wrong. Please try your request again later.

The Sponsorship Seeker's Toolkit, Fourth Edition Paperback – 15 May 2014

by Kim Skildum-Reid (Author)
4.3 out of 5 stars 60
Edition: 4th
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$80.62","priceAmount":80.62,"currencySymbol":"$","integerValue":"80","decimalSeparator":".","fractionalValue":"62","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"g8kRkTdI0QDZGq7%2BupWmrsJLfyWTGmn5eMTg7AJZ5w28TppkNKs9yhgjofpO3SxpPsx%2BZ4ld6b0ioa%2FgfknkOqpweBTwVfPPDqjFk45rxAkD%2B9TaAiMXRk%2BkdJ%2FVRa71wdv5wwhij5DUPtNqHFNn5AZdEKElPccA","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship.
Previous page
  1. ISBN-10
    0071825797
  2. ISBN-13
    978-0071825795
  3. Edition
    4th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    15 May 2014
  6. Language
    English
  7. Dimensions
    18.54 x 1.6 x 23.62 cm
  8. Print length
    320 pages
  9. See all details
Next page

Frequently bought together

The Sponsorship Seeker's Toolkit, Fourth Edition
$80.62
In stock
Ships from and sold by Amazon AU.
+
Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even if You're Just Starting Out
$60.80
Get it 1 - 9 May
Only 1 left in stock.
Ships from and sold by Amazon US.
Total Price:
To see our price, add these items to your cart.
Details
Added to Cart
One of these items ships sooner than the other.
Show details Hide details
Choose items to buy together.

Product description

About the Author

Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships

Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 4th edition (15 May 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0071825797
  • ISBN-13 ‏ : ‎ 978-0071825795
  • Dimensions ‏ : ‎ 18.54 x 1.6 x 23.62 cm
  • Customer Reviews:
    4.3 out of 5 stars 60

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Kim Skildum-Reid

    Kim Skildum-Reid

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    With over 30 years in the corporate sponsorship industry, Kim Skildum-Reid is well known as a global sponsorship industry thought leader - defining and shaping best practice. She is co-author of industry bestsellers, The Sponsorship Seeker's Toolkit and The Sponsor's Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit.

    Kim is a trusted industry commentator to Harvard Business Review, CNN, CNBC, Chief Marketer, Marketing News, Bloomberg, Brand Republic, Marketing Africa, Sponsor Magazine, Marketing Russia, and many other leading business and marketing media. She also serves as a member of two CMO Council advisory boards.

    Kim is author of one of the industry's best read, most reprinted, and most often quoted blogs, as well as industry-defining white papers, such as "Last Generation Sponsorship", the best practice manifesto with over 800,000 downloads and reprinted dozens of times and in eight languages. Kim's newest white paper, "Disruptive Sponsorship", explores the edgier trends and advances driving modern sponsorship decisions.

    Advisor to sponsorship award winners in Australia and New Zealand, Kim works with a blue chip clientele across six continents.

    See more on the author's page
  2. Kim Skildum-Reid

    Kim Skildum-Reid

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs, and more

    See more on the author's page
  3. Anne-Marie Grey

    Anne-Marie Grey

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs, and more

    See more on the author's page
Next page

Customer reviews

4.3 out of 5 stars
4.3 out of 5
60 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Adam Watt
4.0 out of 5 stars Very thorough, detailed, and informative look at the sponsorship sales and management process.
Reviewed in Canada on 17 May 2021
Verified Purchase
The Sponsorship Seekers Toolkit offers a full scope of the event sponsorship sales and management process. The author, Kim Skildum-Reid, passes along a career's worth of experience into useable segments in a thoughtful and applicable manner. I have worked in the sponsorship industry for 10 years and still found this book to be informative.
Report
Francisco
4.0 out of 5 stars Very, very helpful
Reviewed in Spain on 9 June 2018
Verified Purchase
Fantastic job from the authors! Well done and well structured, you'l learn a lot of helpful tips about sponsorship seeking.
Report
Anthony L. Macri, Jr.
5.0 out of 5 stars Bigger and better than ever
Reviewed in the United States on 4 May 2014
Verified Purchase
When Kim announced she would be doing a 4th edition of her fantastic Sponsorship Seeker's Toolkit, I was a bit surprised. The 3rd Edition is not terribly old, and it had already outlined best practice and "Last Generation" sponsorship in a way that was clear, understandable, and seemingly comprehensive. What more was there to tell?

It turns out, a lot.

The 4th Edition of the Seeker's Toolkit (sounds like something Harry Potter fans would read) takes the core elements that made previous editions fantastic and expands on them, extending the reader's depth of reach and really exploring how to line up sponsorship with the brand cycle. The deeper understanding a property has of the partnering brand's position on the cycle and how to best serve those needs, the better and more effective a relationship can be created. The root ideas are still present, but Kim also includes revised and additional sections on impact and measurement (in fact, I think these sections could have been further explored - it strikes me that she has more to say on the topic, and I know she does, because I've heard it in consulting sessions). She also gets a bit deeper into approaches to negotiation and ways to retain value integrity, which is a real difficult thing within the industry.

If the book falls short anywhere, it is simply in terms of the nitty gritty of actually executing a integrated sponsorship to its fullest effect, which Kim says time and time again is up to the sponsor to activate their investment. The reality is that if we as property owners do not do our own significant activation, the competition of the marketplace makes it hard to demonstrate our value fully. Additionally, I think the book could discuss potential ways to set up a development, research, and activation team - perhaps explore some setups she has seen amongst properties and discuss positives and negatives. Being properly staffed and deployed is just as important as having the right strategy, approach and philosophy.

With that said, this is a foundational work within the realm of marketing partnerships. Kim provides a framework for approaching sponsorship that is fresh, upbeat, and challenges those among us who still do things the traditional way. And it helps lend focus to those of us who are trying to engage best practice, so we don't become lazy. Very pleased to have this as a work to always refer back to and find nuggets in, use, and apply in our quest for truly amazing sponsorship.
14 people found this helpful
 Report
Yvie
5.0 out of 5 stars Great but....
Reviewed in the United Kingdom on 19 November 2014
Verified Purchase
This a very detailed and
Report
B. Hoffmann
4.0 out of 5 stars Must read for sponsorship pros
Reviewed in the United States on 29 November 2014
Verified Purchase
I've been selling sponsorship programs for 10 years.
This book is solid for both beginners and experienced people alike.
The 4th edition update is solid
One person found this helpful
 Report