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Market-Based Management: Pearson New International Edition Paperback – 17 July 2013

by Roger Best (Author)
4.9 out of 5 stars 10
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Purchase options and add-ons

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Previous page
  1. Print length
    512 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    17 July 2013
  5. Dimensions
    21.59 x 2.95 x 27.61 cm
  6. ISBN-10
    1292020393
  7. ISBN-13
    978-1292020396
  8. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 6th edition (17 July 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 1292020393
  • ISBN-13 ‏ : ‎ 978-1292020396
  • Dimensions ‏ : ‎ 21.59 x 2.95 x 27.61 cm
  • Customer Reviews:
    4.9 out of 5 stars 10

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Alb
5.0 out of 5 stars La Bibbia del marketing
Reviewed in Italy on 23 June 2018
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Libro pazzesco che raccomanderei a tutte le persone è da tutti i background. Una bibbia per il marketing, che può essere imparata da tutti. Provvisto di molti esempi, questo libro lo consiglierei a chiunque volesse aprire una propria impresa o volesse puntare ad essere una ottima risorsa aziendale
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Nora M Trombley
5.0 out of 5 stars Fantastic Book by best author on subject!!
Reviewed in the United States on 10 May 2014
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This book was highly recommended by my Marketing Professor.
He declares Mr. Best as the expert and after reading this book
I must agree!
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Hugo Israel Cortes Vera
5.0 out of 5 stars A bible for all marketing managers, entrepreneurs.
Reviewed in the United States on 16 March 2015
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Amazing book which allows marketing managers to identify business oportunities within marketing strategies. A Must Have!
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on 24 August 2016
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Good text.
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