Public Relations: Theories, Practices, Critiques Paperback – 7 November 2011

Public Relations: theories, practices, critiques identifies and fills four major gaps in public relations texts that make it the most comprehensive and up-to-date analysis of this growing field and a seminal Asia Pacific text for the 21st century.


As well as explaining the basics of PR, this book examines:

· use of social media for public communication

· theories and models beyond the dominant American paradigm of PR, including European, Asian and other emergent approaches

· integration of research for planning and evaluation

· critical thinking about public relations, including discussion of ethical issues and societal implications that are largely ignored in most PR texts

· PR in relation to major communication and media theories, including ‘new media.


Beyond examining PR in a multidisciplinary, multicultural and multimodal context, this text expertly integrates theory and practice, drawing on the author’s long professional experience.

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‘This is the most comprehensive review of the theories pertinent to public relations that I have ever seen brought together ... in a thorough, but thoroughly readable manner.’

Professor Anne Gregory, Leeds Metropolitan University


‘The manuscript is very impressive in the comprehensiveness of the literature ... congratulations on this valuable contribution to public relations scholarship.’

Dr Marianne Sison, RMIT University



‘The approach and the way this book is laid out make it a very user-friendly text. The topics covered are also current and topical, so I see this as a must as a set text.’

Dr Gwyneth Howell, University of Western Sydney

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Jim Macnamara PhD, FPRIA, FAMI, CPM, FAMEC brings a unique perspective to a text on public relations, having had a distinguished career as an award-winning practitioner before becoming one of the few professors in the field in Asia Pacific. He worked in media and communication practice spanning journalism, public relations, advertising and media research for 30 years before taking up the post of Professor of Public Communication at the University of Technology, Sydney. He is widely published in professional and scholarly journals and is the author of 12 previous books, including his best-selling Public Relations Handbook and The 21st Century Media (R)evolution: Emergent Communication Practices.

Jim is the author of many books, including Jim Macnamara's Public Relations Handbook and The 21st Century Media (R)evolution, as well as numerous articles in professional and scholarly journals, including Media International Australia, the Australian Journal of Political Science, Journal of Communication Management in the UK, PRism and Asia Pacific Public Relations Journal.

Professor Macnamara holds a Bachelor of Arts (majoring in journalism, media studies and literary studies) and a Master of Arts by research in media studies from Deakin University, Geelong, a Graduate Certificate in Writing from the University of Technology Sydney and he gained his Doctor of Philosophy (PhD) in media research from the University of Western Sydney. He is a Professor of Public Communication at the University of Technology Sydney, heading public relations, advertising, and organisational communication programs of study and research.